ALBAWABA - In celebration of the Chinese New Year, Starbucks offers its Chinese clientele a special deal. Starbucks introduced its newest product, a pork-flavored coffee blend called "Nian Feng Savory Late," during a special event to celebrate the start of the Year of the Dragon.
Commencing on February 10, the first day of the Chinese Lunar New Year celebrations, this exclusive beverage will only be available for a short period of time.
At $9.45, the "Nian Feng Savory Late" blends standard latte components, like espresso and milk, with the slow-cooked Chinese delicacy known as dongpo sauce. By delivering Chinese Starbucks customers a distinctive and delectable experience, the inventive beverage seeks to encapsulate the spirit of the Lunar New Year celebration.
Starbucks' most recent attempt to accommodate the varied preferences of its Chinese customer base over the holiday season is the launch of this coffee with pig flavoring. Starbucks is keeping up its practice of providing its Chinese customers with cutting-edge and culturally appropriate items, even as the Year of the Dragon gets underway.
According to the Chinese Starbucks delivery app, the "$9.45" drink is a hybrid of classic latte ingredients like espresso and milkshake with Dongpo sauce that has been slow-cooked.
An article posted on the Chinese social media site Weibo by Shanghai Starbucks Reserve described the beverage as bringing "traditional New Year's habits to coffee" and resulting in "unforeseen delicious flavors."
Many social media users speculated about the drink's flavor and function in response to the unconventional presentation, which sparked heated discussions.
While some thought it was a "celebrating," others pointed out the drink's exorbitant pricing and accused Starbucks of following in the footsteps of companies who sell "weird flavors" to boost revenue.
To be clear, China is Starbucks' second-largest market, right behind the US. The Asian state is home to a plethora of competing businesses, many of which are renowned for offering unique flavors in an effort to win over consumers.
