Samsung Gulf Electronics, the global leader in telecommunications and digital convergence technology, today previewed an extraordinary product portfolio for 2006, led by its most diverse and advanced slim phones - the SGH-D820, SGH-P300 and SGH-Z540. Incorporated with innovative design elements, Samsung expects the new slim phones to establish a new design benchmark for the Middle East mobile phones industry.
The new phones are available in slide-up, card-size bar type and clamshell designs and come bundled with rich features in an extra-slim body that ranges from 8.9mm to 14.8mm. The slim phones are scheduled for launch in the Middle East region by the second Quarter of this year.
“At nearly half the size of a traditional mobile phone, Samsung’s slim mobile phones reflect the needs of trend-aware consumers who seek super-slim mobile phones without compromising on the advanced features that have become the standard for today’s mobile phone industry,” said Mr. Steve Han, Senior Manager – Telecommunications division, Samsung Gulf Electronics.
“While the Samsung slim series phone are designed to comfortably fit in the palm of any user, the phones boast of high-powered features, such as a mobile flash user interface, MP3 player, TV output support, a 1.3-megapixel camera, digital power amplifiers, dual speakers and up to 140MB of user free memory that can be further expanded with a built-in microSD slot,” Mr. Han added.
At a depth of 14.8 mm, the SGH-D820 is slim slide-up phone with a full line-up of multimedia features. It features a wide (2.12-inch) high resolution (QVGA) LCD screen which is the largest available in the market. With Quad Band capability, the SGH-D820 is functional across all GSM frequency bands. It also supports microSD external memory and has a rotating 1.3 Megapixel camera. TV out and document viewer – unique features offered by Samsung are also part of the array of features being offered by the D820. With its modern, premium exterior design, the phone is the best fit for sophisticated business users who desire top-quality features with a stylish and sleek appearance.
“The current trend in mobile phone design is moving towards “slim”. Slim has always been the underlying element in mobile phone designs, but now it is right upfront and in the center,” said Mr. Sandeep Saihgal, Senior Sales and Marketing Manager, Samsung Gulf Electronics.
Samsung's SGH-P300 is packed with the most advanced features in an elegant slim package with thinness of mere 8.9mm. This easy-to-carry mobile device shares the look and dimension of an ordinary credit card, yet comes with a 1.3 megapixel camera with flash, music player, and video recording capabilities. Nicknamed “The Card,” the P300’s premium feather-light weight and stylish mini design are perfect for users who desire the most advanced mobile technical features in a slim, unique appearance. The P300 also comes with a unique leather casing that adds to its luxurious appeal.
The modernistic Z540 is an ultra slim 3G clamshell phone and boasts a 1.3 megapixel camera, 4X digital zoom, video telephony and messaging, real-time video streaming, speakerphone, MP3 and Bluetooth® Technology function. The superior slim 3G phone is aimed at fashion-conscious consumers and working professionals who desire to exploit the diverse features in a superior slim design.
“Samsung’s mobile phone leadership is based on its ability to design phones with innovative form factors, such as the clamshell phones, slide-up phones, and TV viewable landscape phones. Samsung was the first to introduce a 9.8mm slim mobile phone (N2000) in 2001 and the company is strengthening its line-up of slim phones in 2006 to provide customers with convenient and elegant slim designs packed with multimedia features,” Mr. Saihgal concluded.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com
