India’s largest private telecom service provider Reliance Communications in association with Orbit Communications Company (OCC), today launched “RiTV”, an interactive television, broadband and media solution. The latest Hotel Interactive system, enhancing the customer value proposition for the hospitality Industry, was unveiled at The Hotel Show, Dubai.
The easy to use, multimedia solution delivers on-demand entertainment, internet access and information services through an intuitive interface. The solution underwent successful trials for over a year, before being commercially launched for the fast growing Hospitality Industry in the Middle East. A variety of interactive TV services offered by RiTV, under a joint “Go to Market Strategy” between OCC and Reliance Communications, presents opportunities to develop new revenue stream for Hotels
The RiTV system, through an interface with a hotel’s Property Management System, has the ability to extract data relating to customer behavior and preferences. The business intelligence capabilities of the system would enable hotels to design customized services, thereby improving customer retention and loyalty leading to increased room occupancy.
Fadi Ghazzaoui, Business Development Manager, OCC said, “RiTV is a powerful interactive guest room solution offering high quality experience for guests. The system can be customized as per the need of hoteliers and has capabilities to be scaled up to meet the future needs of hotels and their guests”.
“The cutting edge guest room media solution offers new incremental revenue streams for hoteliers”, Gurjeet Sandhu, RiTV Chief Executive Officer said. “We look forward to tap the tremendous potential of RiTV to all existing hotels as well as thousands of hotels scheduled for construction in the Middle East”, he added.
The multimedia platform of RiTV provides customized designs and tailor-made features to meet requirements of individual hotels, thus enhancing the hotel’s offer to its guests. Compatible with a variety of television screens including Plasma and LCD screens, the multiple service offerings can be accessed using a remote and a keyboard.
“Reliance Communications and Orbit will continue working together to develop and deliver new features to continually enhance the value proposition to ensure customer loyalty and investment protection”, added Fadi Ghazzaoui. “We will also offer integrated solutions encompassing a gamut of TV Channels, movies, Internet via Satellite and VOIP (Voice over Internet Protocol) solutions to the Hospitality market”, he said.
RiTV was demonstrated at the three-day ‘The Hotel Show’ being held at the World Trade Centre, Dubai. A demonstration system is also available at Movenpick Hotel, Dubai.
About Orbit
Orbit Communications Company (OCC) is a rapidly developing communications company specializing in 3 business sectors: Pay-TV broadcasting services, broadband services and VOIP telephony.
OCC was created to provide a vast selection of world-class entertainment to an audience hungry for better programming quality and greater viewing diversity. Since inception, OCC has been leading the way in continuously developing and upgrading its products and services to meet the subscriber's needs for more varied and advanced services. In the process, OCC has expanded its range of services, providing its customers with the best package of technological services the world can offer, and extending such services to corporations with the right mix of integrated business solutions
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About Reliance Communication
Reliance Communication Ventures Ltd. (RCVL), a member of the Reliance Anil Dhirubhai Ambani Group, is India's foremost integrated telecommunications company with over 20 million customers including 500,000 global individual consumers. RCVL's corporate clientele includes 600 Indian and 250 multinational corporations, and - through subsidiary FLAG Telecom -- over 200 global carriers.
The company has a pan-Indian, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire Infocomm value chain.
RiTV Service Offerings
• Television welcome message and alarm wake-up
• Television channels
• Video- on-demand
• Broadband and VOIP
• The internet
• Microsoft Office
• Music
• Radio
• Games
• Laptop connection
• I-Pod through USB
• Built-in DVD/CD
• Online Messenger
• Hotel Bill and Message Viewing
• Hotel, area and country information
