Hansgrohe continues to grow in the Middle East with the opening of Alshaya showroom in Saudi Arabia

Press release

Published May 11th, 2011 - 08:57 GMT

Siegfried Gansslen, CEO of Hansgrohe AG and Ayman Alshaya, CEO of Alshay Trading Company, during the ribbon cutting ceremony

As Hansgrohe continues to expand in the Middle East region its latest milestone is the opening of Alshaya Home Store showroom in Jeddah, Saudi Arabia. Saudi Arabian customers will now have full access to Hansgrohe showers, mixers and shower systems through local partner, Alshaya Trading Company.

“This opening continues to show our commitment to the Middle East region and dedication to strengthening our position in the Saudi Arabian markets. It also reflects our drive for performance as well as our commitment to finding the right local partners. With the Alshaya Group we have found an ideal partner,” CEO Siegfried Gänßlen, Hansgrohe AG, commented at the opening event in Jeddah.

The new Alshaya Home Store, centrally located at the elegant Tahlia shopping street in Jeddah, displays Hansgrohe products and other selected high end home furnishing brands, all under one roof in an exclusive showroom with 3 500 sqm space.

Shifting a gear

Julian Henco, Sales Director for Emerging Markets and Asia, commented on the the cooperation with Alshaya Group outlining how it is is a logical step forward as part of the MENA regional expansion.

“We have gained new business in the region even during the financial crisis – for example Masdar City and the new Yas Marina Circuit, Formula 1 track in Abu Dhabi. Now we are shifting up a gear and engaging with our customers and partners more directly. Alshaya is a top player in Saudi Arabia and provides us with a strong platform for growth,” says Julian Henco.

Hansgrohe AG has a solid track record in Saudi Arabia and in the entire Middle East region. One of the recent flagship projects in Saudia Arabia is Clock Tower in Mecca. In the MENA region projects like the worlds tallest building, the Burj Khalifa (Dubai), the Emirates Palace (Abu Dhabi) and the Marina Towers (Beirut) have helped to establish an excellent reputation for Hansgrohe.

Background Information

Hansgrohe

Find out some interesting information about Hansgrohe here. With 33 companies and 22 sales offices all over the world, Hansgrohe is one of the few global players in the sanitation industry. During the 2017 financial year, Hansgrohe employed around 4,700 people and supplied products to more than 140 countries. Incidentally, the Hansgrohe Group comprises the brands “hansgrohe” and “AXOR”.

Company Profile

Alshaya Trading Company

Alshaya Enterprises™ enjoys a sterling reputation not only as a supplier of the world’s best commercial equipment, but also as a provider of high quality furnishings for the office and home.

We derive our strength from our recognised management quality, innovative strategies, favourable employer culture and substantial financial resources.

Although we serve large and diverse customer base, we adhere to one principle – only top-of-the-line brands are acceptable. Our commitment to high quality products and services is matched by our professional sales and marketing personnel, ably supported by our in-house design, logistics and service teams. This expertise gives us a competitive advantage in executing projects of any scale in the region. Alshaya Enterprises™ is organized into six major divisions: Projects Retail, Showrooms, Heavy Equipment, Racking & Refrigeration, And So To Bed. We take pride in representing some of our industry’s most reputed brands, including Estel, Komatsu, Bobrick, Electrolux, Imola, American Standard and Ideal Standard, to name but a few.