Orange named a socially devoted brand for Q2 2013 by Socialbackers

Press release

Published September 8th, 2013 - 05:00 GMT

Al Bawaba

According to recent studies released by the social media analytics platform Socialbakers, Orange Jordan, Orange Poland, and Orange Tunisia’s Facebook fan pages were named amongst the top ten most “Socially Devoted” brands for Q2 2013.

Socialbakers’ study took into account several areas of interaction between the company and its fans online including: the average time the company takes to answer fan questions, the percentage of questions it responds to, as well as the nature of the content posted on its pages, and the effectiveness of the response the company gives to fans.

Within these findings, the Orange brand across these three countries was recognized for its exceptional attention to fans and their concerns.

“These findings are indeed a source of pride for the Orange brand, a brand that has always been committed to be in line with modern communication trends, while working to improve the lives of its subscribers and fans. We view the social media as a channel of communication between ourselves and the world. Through it, we understand our fans aspirations, changing demands, preferences, and communication needs, and we also make it our duty to best respond to these attributes. The Social Media is also an effective tool for us to keep our clients and fans informed of our latest news and development.”, commented Jean Francois Thomas, Orange Jordan CEO.

Mr. Thomas also took this opportunity to thank the company’s Social Media team, further stating that it is their dedication, understanding, and strategic insight that keeps the Orange brand ahead of other market players.

According to the study, Orange Jordan’s Facebook page scored an average response rate of 93%. These findings fall in line with the company’s commitment to providing outstanding customer experience as well as being the leader in providing integrated telecommunication services to all sectors of the community.

Background Information

Orange

Orange Jordan is one of the 29 subsidiaries of Orange Group, a leading telecommunications operator in the world that ranks in the top ten among its competitors.. Orange Jordan is an international brand with a local spirit, applying globally acquired experience to initiate and maintain a digital transformation of the country that will lead to greater opportunities at shared socioeconomic prosperity for its people. It has an expanding customer base of more than five million, a network of around 1,800 dedicated employees, and more than 55 branches.