Alfardan Premier Motors reveals the All-New Jaguar XF in Qatar

Alfardan Premier Motors Co., the exclusive retailer of Jaguar in the State of Qatar, hosted the unveiling of Jaguar’s dynamic, coupé-like, aluminium-intensive, lightweight All-New Jaguar XF, in Doha.

The All-New Jaguar XF joins the Jaguar saloon car range between the XE and XJ model lines, sitting at the very heart of Jaguar. Underpinned by class-leading driving dynamics and refinement, the All-New Jaguar XF brings an unrivalled blend of design, luxury, technology and efficiency to lead the business car segment.

Staying true to the principles of elegant lines and disciplined surfacing, the All-New Jaguar XF is the most visually dynamic car in the executive segment. The car’s dynamic design is formed around Jaguar’s aluminium-intensive architecture and combines the outstanding proportions, surfaces and lines which define all Jaguar cars, with a longer wheelbase, more interior space and exceptionally low aerodynamic drag.

The All-New Jaguar XF retains its predecessor’s core attributes while using Jaguar’s aluminium-intensive architecture to enable weight savings of up to 190kg and an increase in torsional stiffness of up to 28 per cent. The architecture also delivers dramatic improvements in packaging and the proportions, essential to Jaguar design.

The cabin is a seamless blend of contemporary luxury materials and finishes, traditional Jaguar craftsmanship and state-of-the art technology, with features such as a reconfigurable 12.3-inch TFT instrument cluster, laser head-up display and the InControl Touch Pro premium infotainment system.

Exclusively unveiled to a room of select key media during a press conference, the All-New Jaguar XF launch was followed by a private evening event held at the St. Regis Doha Hotel and attended by some of Qatar’s most notable VIP guests in addition to loyal Jaguar customers. The All-New Jaguar XF was showcased at the event, giving guests a closer look at the outstanding proportions, elegant surfaces and perfect lines which define all Jaguar cars.

Speaking at the launch, General Manager for Alfardan Premier Motors, Rabih Ataya, said: “Jaguar has created some of the industry’s class-leading and segment-defining vehicles over the years and we are extremely proud to support the brand as their exclusive retailer in Qatar. We continue to witness the brand go from success to success in our market and are extremely excited to finally unveil the All-New Jaguar XF to Qatar tonight. We are confident this vehicle will be very well received here and across the region by car enthusiasts.”

Yann Thepaut, Regional Business Manager for Jaguar Land Rover MENA added:“The All-New Jaguar XF’s elegant and progressive design stands out from the crowd and makes it instantly recognisable as a Jaguar from any angle. Setting the benchmark for steering response and feel, and exceptional ride comfort combined with refinement and performance, this dynamic luxury business saloon offers our customers a compelling package defined by Jaguar’s dynamics DNA. The All-New Jaguar XF has been very well-received since its launch earlier this year at the New York International Auto Show, and I am very pleased to be launching it here today in Qatar alongside Alfardan Premier Motors.“

The All-New Jaguar XF range consists of: XF Pure, XF Prestige, XF R-Sport and XF-S. The All-New Jaguar XF range will be available exclusively at Alfardan Premier Motors showrooms across Qatar with prices starting from QAR 179,000.