Zara faces more boycotts after releasing a statement accusing customers of 'misunderstanding' their campaign instead of apologizing.
The clothing brand came under fire the past week over a campaign referencing graphic images mirroring the genocide happening in Gaza.
The "Atelier" jacket campaign featured images resembling photos of corpses in white shrouds in Gaza. "#BoycottZara" has been trending on social media platforms X and Instagram.
Zara released the statement on Tuesday, expressing regret over the campaign, and blaming customers for 'misunderstanding' after calls for boycott in protest for Gaza.
"Unfortunately, some customers felt offended by these images, which have now been removed, and saw in them something far from what was intended when they were created," Zara said in an Instagram post.
Despite removing the images and recalling the campaign, the 'apology' statement landed Zara under even more fire, with people calling for more boycotts of the brand worldwide.
“Zara regrets the misunderstanding” this aint an apology AT ALL. They’re basically saying it’s our fault for feeling offended https://t.co/38D1jX4wHj
— alex (@alex_cabilte) December 13, 2023
People worldwide accused Zara of victim blaming, and telling people it is their fault for feeling offended, instead of apologizing and acknowledging the insensitive timing and images the campaign presented at such a tense time amid the war in Gaza.
People are still leaving tens of thousands of complaints about the campaign's 'apology' on Zara's Instagram account, saying the statement is far from an apology, and calling for mass boycott of the brand.
