ALBAWABA - ZARA, the Spanish multinational retail clothing chain, shared an apology on its Instagram over its latest limited-edition campaign which was rebuked by Pro-Palestinian activists after being linked to the Gaza war.
Zara posted an official statement justifying the campaign as it added that the latest Zara atelier campaign "The Jacket" was conceived in July and photographed in September.
It also cleared that the ruins and the unfished artworks surrounding models in the photos meant nothing but to add an artistic context to the photo shoot. Zara confirmed that after many customers felt offended as the campaign was said to be inspired by the suffering of the Gaza war, the Spanish fashion house deleted the photos.
Zara said: "Zara regrets that misunderstanding and we reaffirm our deep respect to everyone."
Zara was rebuked and accused of promoting its new limited-edition collection by imitating the suffering and destruction in Gaza caused by Israeli airstrikes.
On Instagram, Zara announced the release of its latest limited-edition collection, however, activists accused the giant fashion house of making money using the suffering of the Palestinians in Gaza.
In one of the pictures posted by Zara, a model wearing Zara's new collection piece was seen in the middle of ruins.
In another image, the model was spotted holding a mannequin which was covered in white plastic wrap, which many pro-Palestinians blasted saying the famous fashion house is "mocking" Palestinian deaths.
Many activists called for a boycott of the Spanish fashion house following their campaign that was linked to the Israeli war in Gaza.
