virgin megastore shoppers treated to aed 10 000 spree
Three lucky shoppers got more than they bargained for when purchasing post paid Etisalat contracts at the Virgin Megastore this Eid, in the wake of the telecommunications giant and global entertainment leader’s promotional partnership announced earlier this year.
Essa Al Haddad, Chief Marketing Officer of Etisalat, said: “Our partnership with Virgin Megastore will constantly bring a number of exciting activities and initiatives for our customers, apart from the benefit of having access to our market-leading range of services through Virgin Megastore’s network in the UAE. This contest embodies the youthfulness and fun aspects of both brands, and we look forward to many more such initiatives.”
Lala Menen, Ben Cockram, and Nainesh Jhaveri each won a 1-minute shopping spree at the Mall of the Emirates Virgin Megastore during which they piled shopping trolleys high with electronic gadgetry and CD’s. Envious onlookers cheered the winners on as they picked out AED 10 000 worth of merchandise.
Staff cranked up the music and cheered as store manager and host, Ayman Ansah, did a 10 second microphones countdown and the winning shoppers individually made their 1-minute dash through the store.
Ben Cockram, from the UK, had only been in Dubai for three days when hearing about his shopping spree win – which he described as “a wonderful welcome to the Emirate”.
Nainesh Jhaveri from India made a one-way sprint to the electronic section where he picked out a Mac Laptop valued at AED 12,500 and Lala Menen’s husband and 2 children ran around the entire store where he picked out 2 laptops and several multimedia games.
Through the Etisalat and Virgin Megastore three-year partnership, Etisalat will have presence inside all Virgin Megastore outlets across the UAE, putting its wide range of innovative communication solutions at the fingertips of every consumer while they enjoy the Virgin Megastore shopping experience.
