Maxtor Corporation, a worldwide leader in hard disk drives and consumer storage products will be focusing on their ‘Backup Awareness’ campaign at Gitex 2005. The Backup Awareness campaign aimed at consumers and small businesses is designed to create greater awareness & understanding of the importance of safeguarding digital data and having reliable backup solutions in place well before disaster strikes – data loss!
Visitors to the show will get a closer look at Maxtor’s extensive range of affordable innovative consumer storage solutions at the Delta Business Products stand (Hall 2, Stand N2-4); ranging from Maxtor OneTouch II™ for simple data backup for personal use (250GB, 300GB), Maxtor OneTouch II Small Business Edition (250GB, 300GB) for small server backup for SMB use, Maxtor OneTouch II Firewire 800 for high performance storage and backup for triple interface to Maxtor Shared Storage drives (200Gb, 300GB) which allow users to easily centralize, organize and share family photos, music & data on a home or small office network.
Maxtor’s network drives offer a winning combination of capacity, simplicity of use & helpful software features that automate configuration, privacy & much more.
“External drives offer consumers & organizations a backup solution that boasts simplicity, performance, affordability, reliability & portability,” said Rajeev Mukul, GM, Maxtor Middle East & Africa. “External drives are an ideal choice, when users are looking at purchasing reliable solutions that will ensure an uninterrupted operation, by making sure that critical & valuable data is backed up regularly & securely.”
During Gitex, Maxtor will be running several Consumer led promotions as part of the Backup Awareness campaign, including a daily radio show broadcasted live from the DWTC the halls, promoting the whole Branded Products Group of consumer storage drives along with daily prizes to be won (six OneTouch units will be up of grabs!). There will also be a daily raffle draw promotion held on the Delta stand with draws taking place twice daily.
With a maturing retail market for IT products in the Middle East & Africa, Maxtor has identified a growing need for affordable & innovative consumer storage solutions which is central to their strategy moving forwards in the region. Recent strategic appointments of experienced retail partners for the UAE (Delta Business Products) & KSA (Jarir Bookstore) region reflect this evolving strategy and a determination to ensure that consumers’ data storage needs are met and exceeded. “With fast growing broad band penetration, multi-media applications, home networking, and growing awareness of protecting digital data, presents a great opportunity for Maxtor’s high performance, high capacity and innovative external storage solutions – home, personal or office use, Maxtor has an affordable & reliable data backup solution for you,” added Mukul.
About Maxtor
Maxtor Corporation (www.maxtor.com) is one of the world’s leading suppliers of hard disk drives and consumer storage solutions. The company has an expansive line of storage products for desktop computers, storage systems, high-performance Intel-based servers, and consumer electronics. Maxtor has a reputation as a proven market leader, built by consistently providing high-quality products, services and support for its customers. Maxtor and its products can be found at www.maxtor.com or by calling toll-free (800) 2-MAXTOR. Maxtor is traded on the New York Stock Exchange under the symbol MXO.
