lg hosts high-level regional marketing event
Digital leader highlights important role of research and
consumer insight in planning marketing strategies
Global and regional digital leader LG Electronics underlined the importance of research-led marketing initiatives and the role of consumer insight in the planning of marketing strategies for companies, during a high-level seminar entitled “Regional Marketing Master Class”, held in Dubai this month.
Hosting over 50 senior LG sales and marketing professionals from over nine MEA countries, including the UAE, Turkey, Pakistan, Kenya, Tunis, Algeria, Amman, Egypt and Nigeria, the first-ever seminar explored different tools to effectively target the changing needs of consumers in the region.
In his inaugural address, Mr. K. W. Kim, President of LG Electronics – Middle East and Africa, said: “The seminar aims to equip you with the detailed knowledge of marketing research and segmentation techniques. These should enable you to unearth true customer insights and I am confident that you will apply the learnings from this seminar to your every-day job.”
Kim added that the seminar was the first in a series of seminars that will bridge the gaps that the company has regionally in terms of marketing capabilities. “Such events are important opportunities to share knowledgeable insights that will eventually lead to maximizing our marketing strengths,” he said.
The event began with an interactive workshop titled “Getting Actionable Marketing Direction through Market Research,” featuring Adelina Mustata, Client Service Director at Synovate, and Umesh Jha, Head of Motoresearch at Synovate.
Later, in the afternoon, participants could share insights by Sam Husseini, Managing Director of Impact BBDO, who spoke on “Segmentation Techniques” and “Consumer Research”. In this discussion, he was joined by Satish Vankayalapati, Associate Principal at McKinsey & Company.
