During the “Vote for Petra” patriotic initiative, Kasih Food Production Company -Jameed Al Kasih- granted an amount of 10,000 Jordanian dinars to support Petra at New7Wonders elections. The initiative was held at the Jordan Applied University for Hospitality and Tourism (JAU), under the patronage of His Excellency the Minister of Tourism Osama Al- Dabbas, and in collaboration with The Jordan Tourism Board (JTB), together with the attendance of Professor Mohsen Makhamra president of JAU, and the valued participation of the students of the university who voted for Petra for six hours reaching an approximate number of 100,000 votes.
The voting initiative was followed by a lunch attended by JTB officials, together with a number of key Jordanian journalists, media persons, and Jordanian artists. In addition to representative from MobileCom, a member of Jordan Telecom Group (JTG) who supported the voting process. During the event, Mr. Khaled Kasih, General Manager of Kasih Food Production Company, welcomed the attendees and emphasized on the importance of the private sector’s role in supporting and reinforcing national initiatives especially ones that have a positive impact on the Tourism sector and therefore on the Jordanian economy.
“We are proud to launch this initiative as an attempt to support the rose-red city of Petra at the new7Wonders elections; one of our main and ultimate goals is for Kasih Food Production Company -Jameed Al Kasih- to powerfully contribute and strengthen national initiatives aiming at raising the profile of Jordan, one of which is JTB’s initiative launched to position Petra as one of the world’s most attractive touristic destinations.” said Mr. Kasih commenting on this initiative.
The voting process lasted for six hours, during which His Excellency the Minister of Tourism Osama Al-Dabbas and the attendees voted for Petra from their cell phones encouraging the students to vote as fast and as much as possible, and highlighting this activity as a national duty which will put Petra on the map of culturally rich touristic destinations across the world. MobileCom, a member of the Jordan Telecom Group (JTG) showed support by providing SIM cards and handsets needed for the voting process.
“We are pleased to be here today, and we appreciate Kasih Food Production Company’s initiative which is a proof of the company’s patriotic feel and national commitment. We would also like to thank MobileCom for their support in giving the handsets and the SIM card needed for the voting process, as we believe that it is of utmost importance that the Jordanian private sector is involved in supporting the “Vote for Petra” campaign at the New7Wonders elections. We as Jordanians see it as our national pride to raise the profile of Petra, a testament of the Jordanian historical heritage and a symbol of architectural craftsmanship and protection.” said Mr. Mazen Al Homoud Managing Director of the Jordan Tourism Board.
The event was also attended by prestigious characters from the media sector in addition to the Jordanian artist Tony Qattan, who willingly gave his time to attend and entertain the students and highlighted his responsibility as social celebrity in taking part in making the history by supporting Petra at the New7Wonders elections.
It is worth mentioning that Al-Kasih Food Production Company of Amman Jordan is one of the leading Jordanian manufacturers of canned and boxed Mediterranean food with a history dating back to 1926.
The company’s factory is designed for canning vegetables, soups, beans and dip, in addition to Foul Kasih which is the best selling canned beans brand in Jordan. Kasih Food Production Company is proud to be the first in the world to produce Jamid- the Jordanian national dish- in easy to use long-life packaging adding an element of convenience and ease to busy housewifes and Mansaf lovers.
About the Jordan Tourism Board (JTB)
The Jordan Tourism Board (JTB) was officially launched in March 1998 as an independent, public – private sector partnership committed to utilize marketing strategies to brand, position and promote the Jordan tourism product as the destination of choice in the international markets. The adopted strategies are tuned to reflect the true image of the Jordan tourism product, being a cultural, natural, religious, adventurous, leisure and MICE destination.
As part of its marketing strategies, the JTB plans and executes an integrated program of international promotional activities. This program includes the active participation in trade fairs, trade workshops, trade and consumer road shows, familiarization trips, press trips, brochure & multimedia production, and media relations. To carry out its goals, the Jordan Tourism Board utilizes the services of eleven offices in Europe and N. America.
The New Seven Wonders of World Foundation
The "New7Wonders Foundation" was created in 2001 by Swiss adventurer Bernard Weber, with a mission to protect humankind's heritage across the globe, under the Motto “Our Heritage is our Future”.
At the end of 2005, the N7W panel chose 21 final candidates and these 21 finalists are now in the final stage of the competition. The Committee of the New Seven Wonders of the World is now touring the world with the aim of visiting the 21 final destinations where official candidacy certificates are to be presented as sign of official nomination to compete at the New Seven Wonders of the World elections. The New Seven Wonders of the World will be announced during the Official Declaration ceremony in Lisbon, Portugal on Saturday, July 7, 2007.
