The “MENA Cristal” was launched in 2005 with the aim of introducing an ambitious competition that’s unprecedented in the Middle East and North Africa region.
Recreating the success of the Méribel Advertising Festival in Europe, the MENA Cristal rewards the best work with the famous ‘Cristal’.
This second edition, as eminent and promising as the first one, has a special aspect with the attendance of Jacques Séguéla, Vice President and Chief Creative Officer for Havas group, as President of the Jury.
The dual jury is consisted of creative directors and advertisers, all meticulously selected to maintain a scrupulous balance. This jury will gather for deliberation on December 14 to 17, 2006, during the Meribel Advertising Festival which will be held at the Alps.
The deliberation method and its organization in a setting outside the MENA zone, as well as the status and independence of Jacques Séguéla, will surely strengthen the anticipated credibility of this second edition. This gait strongly confirms that the MENA Cristal Awards’ organization is willing to internationally rank this competition amongst the most prestigious contests.
With a doctor’s degree in pharmacy, Jacques Séguéla turned into a reporter. His advertising career began at 32. He launched RSCG, which grew to become the Havas Group. As a visionary and steady creative, Séguéla is the author of around fifteen books in advertising, and the inventor of many political campaigns in France and overseas.
The competition is open and the registration files are currently applicable via internet on www.menacristal.com
