The Holding Group (THG) Jordan, the Middle East’s largest advertising and communications enterprise and parent company of a number of leading advertising, PR and marketing disciplines, announced the sponsorship of Jordan Challenge Team, the Kingdom’s emerging rally champion.
Being the first marketing communication entity to take significant interest in the world of motor sports, THG‘s sponsorship entails supporting Jordan Challenge Team during the upcoming Third National Rally (Forest Rally), taking place on August 10th.
Jordan Challenge Team consists of the region’s most distinguished talented drivers; Ala’ Khalifeh and Amir Najjar, who work together to position Jordan as the hub for emerging talents in the world of motor sports. Despite their very recent entrance into the world of rallying, Khalifeh and Najjar have been ranked among the Kingdom’s top three rally drivers accounting for top three positions among local drivers in the Jordan International Rally 2007. Moreover, the Jordan Challenge Team has achieved astounding achievements in overall speed test and hill climb ranking.
“This sponsorship stems from our real belief in national talents, and their ability in revamping Jordan’s sports arena. We believe in the team’s talent, and we will provide the drivers with our utmost support to excel and stand out locally and internationally,” commented Sharif AbuKhadra, Chairman of The Holding Group.
THG’s sponsorship of the Jordan Challenge Team will contribute into increasing the team’s participation at the Kingdom’s 3rd annual rally, during which the team will be competing against local and regional rally champions.
"We believe that our role extends far beyond that of traditional corporate social responsibility. We feel that it is our place and duty to be in the forefront as one of the main supporters of rising stars,” added AbuKhadra.
“We feel really privileged to have received such generous support. We highly appreciate being granted the opportunity to drive ahead with our dream. THG has shown great faith in our skills and we will therefore strive to reward this moral boost with astounding achievements accordingly”, concluded Khalifeh.
THG Jordan includes advertising agencies TEAM/Y&R, Intermarkets and Objects, direct marketing specialists Wunderman, media buying and planning arm Mediaedge:cia and public and media relations firms ASDA’A and Polaris.
About The Holding Group (THG)
THG companies provide advertising, media, direct marketing and public relations services to over 260 clients in more than 15 countries across the Middle East and North Africa, via a network of more than 1,340 employees working in 35 offices.
Each THG company is a distinctive brand in their own right, with its own identity and own area of expertise. What they have in common is in harnessing intelligence, talent and experience to bring competitive advantage to their clients.
Together, the six sister agencies under the THG umbrella offer integrated services in Advertising, Database and Customer Relationship Management, Perception Management, Brand Identity consultation and Design Services, Strategic Planning, Communication Planning and Implementation and Media Planning and Buying.
As leading practitioners in all key marketing disciplines, THG companies work as single suppliers or in partnership with each other.
About Team/Y&R
TEAM/Y&R is the most awarded agency in the region's history. Part of the Y&R worldwide, Team/Y&R has 11 offices in the major cities of Algeria, Egypt, Jordan, Kuwait, Morocco, Oman, Qatar, Saudi Arabia, Syria, Tunisia and the UAE.
Its stunning growth began when TEAM Advertising - then a strong regional independent agency network - walked away with more advertising trophies at the bi-annual GCC International Advertising Association (IAA) Awards than any other agency (a feat repeated in 1999 and 2001). Soon, Young & Rubicam bought into TEAM Advertising, and the agency formally became part of the Y&R global network.
With more than 250 local and international awards, Team/Y&R is considered most creative agency in the region. Team Y&R has more than 40 regional client partners spread across categories including Automotive, Government Services & Property Development, Beverages, Food Products, Personal Care, Clothing, Apparel & Jewellery, Retail Stores, Communications, Consumer/Household products and Technology/Computers.
About Wunderman
Wunderman is the global leader in creating data-driven communications programs that build brands, shape customer experiences and generate action. Wunderman, experts in integrated channel marketing, specializes in direct marketing, CRM, promotions and events. With over 30 local and regional clients, Wunderman is the fastest growing and most awarded direct marketing agency in the region. With offices in six countries and over 120 employees, the company plans to open new offices in Morocco, Oman and Beirut by the end of 2006.
About Mediaedge:cia
Mediaedge:cia is the first global communications planning and implementation agency, and the largest global media power outside the United States. We get consumers actively engaged with our clients' brands, leading to relevant awareness, deeper relationships and stronger sales. Our services include consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sponsorship consultancy and activation, branded content and entertainment marketing. Internationally, MEC serves its global clients with nearly 200 offices in 79 countries.
About Asda'a
Established in 1992, Asda'a is the region's largest public relations consultancy, with over 180 professionals in 13 offices across the region. With these resources, the company is able to provide a full regional service covering the Middle East and North Africa. Winner of the 2006 Campaign Middle East 'PR Agency of the Year Award', Asda'a prides itself on its innovative approach to client servicing and its commitment to quality and result-oriented communications.
Aligned globally with Edelman, the world's largest independent public relations agency, Asda'a provides communications solutions through a deep rooted philosophy of perception management. Our services include PR, internal communications, crises and issues management, media training, corporate advertising, print and web publishing, media monitoring and analysis, event management and internal communications.
About Polaris
Established in 1998, Dubai-based Polaris has grown into a leading public relations consultancy supported by a strong regional network of offices. Key retainer and project clients include a mix of local, regional and blue chip business. With its regional headquarters in Dubai and offices in Jeddah, Amman, Casablanca and Beirut, Polaris Public Relations handles a clientele portfolio ranging from telecommunications, IT and banking to hotels, automotives and more.
About Intermarkets
Intermarkets, the oldest PR and advertising group and marketing communications network agency in the Middle East, was founded in 1961 in Beirut, Lebanon, introducing the concept of modern communication to the Middle East.
Today, it has 10 strategically located offices - in Egypt, Jordan, Kuwait, Lebanon, Saudi Arabia, Syria and the UAE, with plans to open in Bahrain and Qatar. Having gained a high reputation and numerous awards for their creative advertising campaigns, Intermarkets has a holistic full-service approach, including relationship marketing, market research, and corporate identity services for their industry-leading clients.
