The countdown to the world’s richest horse race, the Dubai World Cup, is on and whilst a lot of focus is spent on the track, no one would deny that there is equal amount of attention on the glamour and sophistication off the field.
Regarded as one of Dubai’s hottest social scenes, men and women alike want to feel and look the part and thanks to The Grooming Company, the parent company of the renowned N.Bar, 1847 and JetSet, they can indulge and be pampered throughout the day.
Following on from last year’s successful debut appearance of the N.Bar stall, which was awarded the Best Dressed Exhibition Outlet; this year’s racing programme has been extended to also include an appearance by Dubai’s first executive grooming lounge for men, 1847, and the Middle East’s first wash and blow dry concept, JetSet , who will join N.Bar within the Style Arena.
“Whilst the undisputed heroes of the Dubai World Cup are the stars of the turf, the accompanying social frenzy that seizes race day is truly spectacular. Fillies and fellows alike relish the opportunity to frock up in their finest as the racecourse becomes the place to see and be seen and we want to be part of that experience,” explained Negin Fattahi-Dasmal, Founder and CEO, The Grooming Company.
Last year's appearance of N.Bar at the Style Arena attracted hundreds of elegantly dressed beauties lining up at the purpose-built studio for some pampering. This year is set to be even more spectacular with our services extending beyond nails and to elevate men in the style stakes,” continued Negin.
For ladies, the challenge to make a splash requires more than a slap-dash approach at the last minute; however women often find themselves with no time to spare for the most essential details that take them from looking good to looking glamorous – the nails. While other women are faced with despair when they discover that their perfectly polished fingertips and toes have been spoilt by an unwelcome chip.
Help is at hand to avoid these awkward moments with race fillies being able to avail of the swift services offered by N.Bar. The N.Bar stall offers fast glamour for nails with a range of treatments, from a quick polish change, last minute touch-up to scintillating rhinestones and glittering crystals.
Stay glitzy and feel glamorous by indulging in N.Bar’s therapeutic services from top to toe, including head, neck and shoulder massages as well as reflexology to rejuvenate the feet.
And the pampering does not stop there, with instant styling services for the hair. Offering first-class style and gorgeous, fabulous hair, JetSet hostesses will keep your race day trip memorable with quick up-dos, quick touch-ups or quick blow-outs.
And the indulgence is not limited to the ladies, with men being invited to executive grooming with a host of treatments on offer at 1847. Whether they are waiting for their partners to be pampered or whether they purely want to enjoy an exclusive experience of their own, 1847 provides high-end services including executive manicures and pedicures or relaxing massages that refresh and re-energise.
Following on from last year’s winning formula, the spotlight will once again be turned on the premier grooming services available at this year’s race day.
From glitter and glam to style and sophistication, ladies and men alike can now soak up the action, whilst immersing themselves in pure indulgence and experience Dubai’s premier grooming facilities which are poised to become star attractions at this year’s Dubai World Cup.
