After the success of Giordano’s fresh-look spring collection, the region’s leading apparel brand has launched a new range for summer, which boasts a collection that is 100 percent natural. Linen in natural colours move to the fore this season, for a comfortable and easy warm weather solution.
Known for its versatility and its appropriateness in the scorching heat of summer, linen is easy to maintain and offers classic styling, Giordano prides itself in offering a collection of 100 percent linen fabric in the most natural hues of mineral, taupe and blue, as well as the basics of white, black and khaki.
Naomi Kasad, Giordano’s Buying Manager, said: “We have focused on ensuring that our summer collection for 2005 does not leave anyone out. Men and women, young and old, will all find something that caters to their needs.”
The natural look is achieved through tone-on-tone layering especially for women. Together with linen, the collection also offers lightweight, almost sheer fabrication for women in the knit tops and tees. Women of all ages will find it easy to create the natural look with linen kurtas and matching linen drawstring pants or a slightly more stylish look with linen tunic tank and easy-tailored linen pants.
Those ladies looking for a younger look will go for the boat-neck stripe t-shirt and tank tops or lightweight pullover knit top paired with patch pocket linen pants or the linen utility crop. Giordano also maintains its traditional offerings on the ladies’ range with the staple items like skinny polo t-shirts and strappy tank tops, which are available in a variety of bright summer colours.
Kasad continued: “Most male shoppers do not have the time to think on what to buy and so Giordano always keeps it simple and easy for them to shop. The pure linen collection for men reflects this principle in both the casual and dress-up ranges with a touch of active and easy-styling coordinates.”
For the sportier male, the Natru dry tank t-shirts or open-knit and striped t-shirts paired with linen utility shorts or cotton poplin cargo khakis will give them that comfortable loose feel.
“This summer, don’t settle for anything less, go 100 percent natural with Giordano’s pure linen collection,” concluded Kasad.
