Gigaset Communications Leads Middle East DECT Market

Published November 28th, 2010 - 09:18 GMT
Al Bawaba
Al Bawaba

Europe's leading telephone manufacturer Gigaset Communications has expanded its business and exceeds its budget. The German company expects revenues above €500m for the current year and and Earnings before interest, taxes, depreciation and amortization (EBITDA) above €45m. Due to a consistently strong demand, Gigaset has passed the mark of 150 million produced telephones in its factory in Bocholt, Germany. The products – manufactured under the most stringent quality and environmental standards – are being delivered globally:

Gigaset Communications distributes their products in approximately 70 countries.

In the significantly growing DECT market of Middle East & Africa (MEA), Gigaset has become the leader for premium home and office telecommunications equipment in the region last year. The European company increased its market share by 8% in the last year, with its current market share growing to 25%, a recent report by MZA revealed. MZA is a leading telecoms & IT analyst firm delivering insight and analysis into past and future trends within the communications market place.

Gigaset recently launched two new DECT phones this year to meet everyday calling needs with comfort and ease with great success: Gigaset as a premium brand has been the global frontrunner in design and technology development for cordless phones and has recently launched a model (SL 400A) that is no bigger than mobile phones, with voice quality to match.

Gigaset A490 and the Gigaset A495. Equipped with cutting-edge ECO DECT technology, the new models from Gigaset Communications are energy-efficient – and even radiation-free when in idle mode.

The development in the MEA region mirrors a new trend in the consumer's behavior towards premium, high technology and eco-friendly cordless & corded phones. "Consumers today look for more than sleek designs and effective sound quality. There is growing awareness among people to use products that are eco friendly, and Gigaset Communications maintains this while developing new models", said Mr. Ziermann CMO –& Managing Director Gigaset Communications.

"In the last few years, we have seen our market share grow; this year's results have only surpassed our expectations", added Mr.Ziermann. Several institutions and organizations have awarded Gigaset products for outstanding design, high quality and technical performances.

Consumers have also developed a strong understanding of environmental issues and this phenomenon seems to be taking hold in the region too. Gigaset's range of cordless phones adhering to the ECO-DECT technology is benefiting from this emerging trend in the region, as environmental awareness increases. Gigaset phones save up to 60% energy when compared with traditional cordless phones.

"This is a great achievement for us at Gigaset, but it is not the end of the road. We fully intend to bolster our position as market leaders in the Middle East and continue to provide the highest quality of products and services that consumers in the region deserve." concluded Mr. Ziermann