Flagship, a leading Dubai-based hi-tech mobile and web applications provider, today launched at Gitex Technology Week 'Rufoof,' a revolutionary bookstore application that targets the Arab audience with more than 4,500 books covering various sectors.
Shadi Hasan, Managing Director, Flagship Integrated Projects, said: "We are delighted to launch this world-class mobile application at Gitex. Rufoof, one of the prominent Arabic apps on the app store, is an amazing reading experience for the Arabic Content. Steps to live a quality reading experience with Rufoof are very easy because technology is becoming easier and user friendly to everyone."
Users of Rufoof can go to the application and then view a wide range of books titles in different categories so that they download a sample to have the content available even when the device is offline. Another feature of the application is reading through bookmark pages, search and change the font size as well as changing the colour of the shelves. This represents a big advancement in the world of reading from an iPhone, Ipad or other smart phone devices."
The app download is absolutely free of charge. The soft launch is taking place at Gitex where users could give their feedback and comments after the launch.
The language of Rufoof is 70% Arabic and 30% English, thus targeting an Arab audience. The platform complies with iPhone, iPod, iPad and many more other devices.
Hasan added: "Books at Rufoof are much cheaper than the hard copy versions with lots of free content. Further, this application is environment friendly, allowing using to go paperless so that we cut less trees in the world."
One of the dynamic interactive features of Rufoof is that it allows simplicity in using content. Moreover, books are carefully picked, monitored and controlled by Flagship.
With Rufoof, authors' and publishers' books are more piracy protected, compared to many online libraries due to the high security features deployed by Flagship team of software developers.
Hasan said: "Using the international ePub standard format for eBooks, Rufoof is the ideal platform for Arab audience to buy, read, surf all sort of books from our library of multi thousands books already in place".
There are many features and functions coming with every new update. Rufoof allows you to read your book in both portrait and landscape modes even when the device has no connections.
Hasan added: "Searching texts in the reader's books was never easier. Also, a reader can select a word to search it on the web. Reading settings could be customized for the sake of comfort of users".
Hasan added: "We pride ourselves on our smart mobile phone applications and we motivate businesses, governments and end users to embrace this new technology that has not been fully exploited in the Arab world."
Through Rufoof, Flagship is showcasing its best expertise and the ability to develop creative professional content for the local and regional market.
Rufoof provides a user friendly experience adopting the latest platforms at the best cost effective price. It is a revolutionary App in the e-books forum of the Arab world, in the features it already has and the many extra ones that will come later. People of any ages, fields, companies can use this for their own purposes. Universities can post their books and students and download them, schools, colleges. Similarly, private users can increase their knowledge by downloading stories, field books and documentaries".
Flagship is one of the earliest providers of solutions for this rapidly expanding smart phone market. We provide high-end smart phone platforms and develop applications for organisations seeking to execute products on mobile devices. Our applications target iPhone, Android, RIM, Windows Mobile 7and other devices available in the market.
The mobile phone application represents a tremendous market opportunity for every one. Flagship has built a wide portfolio of customers ranging governments, private sector companies across a variety of sectors.
