Ferrari opens office in Dubai airport free zone
“Sales have been in double digits in the last couple of years” - Fenech
Premier Motors, the distributors of Ferrari in the Middle East region, announced the opening of their regional office at the Dubai Airport Free Zone recently to expand its business in the region,
“It is only natural to open a regional office in Dubai which is experiencing rapid economic growth along with the UAE and the entire Gulf region,” said Mr. Edwin Fenech, General Manager for the Middle East and Africa of Ferrari. “Being at the Dubai Airport Free Zone, we can take advantage of state-of-the art facilities and high quality of service which ranks amongst the best in the world. It is phenomenal and there is nothing like it.”
Mr. Fenech added that the UAE is one of the most exciting markets for the international automobile industry and our sales have been in “double digits in the last couple of years.”
He said that although the Gulf countries account for less than one per cent of the world’s population, the market is especially important for luxury car makers “as this market generates demand for the most luxurious cars.”
“Although there is a general economic downturn in most parts of the world, the Gulf economy is not affected and is in fact the beneficiary of soaring high oil prices. Oil prices and high per capita are helping to support our sales in the region. Customers in the Gulf wants the latest automobile models that often, they are delivered directly to customers after it arrives in the country without even reaching our showrooms.”
Mr. Ibrahim Ahli, Director of marketing, Dubai Airport Free Zone, said, “We are quite pleased to have one of the world’s leading automobile manufacturer Ferrari on board. “We shall spare no effort to assure them of our support and back their growth strategy in every way,” added Ahli.
“The obvious savings in time and the world class facilities and services that we offer are a boon to companies located at the Dubai Airport Free Zone,” said Mr. Ahli. “
Ferrari S.p.A. is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929 as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street legal vehicles in 1947 as Ferrari S.p.A.. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has enjoyed great success, especially during the 1950s, 1960s, 1970s, late 1990s, and 2000s.
Established in 1996, the Dubai Airport Free Zone is home to nearly 1,425 multinational companies from various sectors. With flexible operations processes that meet client demands, the Free Zone makes up a vibrant community of some of the biggest international companies. Companies at the Free Zone enjoy 100% tax exemption, 100% ownership rights, and easy access to airport facilities, rapid cargo clearance and availability of competitively priced multinational talent in a cosmopolitan city. Leading companies located at the zone include Ferrari, Rolls Royce, Airbus, Isuzu, HTC, Benq, Victoria’s Secret, Boeing and LaCie.
