Eton Institute and Emirates Driving Institute (EDI), the UAE’s largest training institutes for languages and driving respectively, have announced a partnership entailing exclusive mutual discounts and special offers for current and past students of the Institutes. A Memorandum of Understanding (MOU) was signed between the parties formalizing this strategic alliance which includes marketing and promotional co-operation.
Dr. Eli Abi Rached, Director of Eton Institute, commented: “Being able to speak different languages and having a driving license are the two most prized skills in the UAE, both personally and professionally. We are very excited about teaming up with a leading organization such as EDI. This collaboration is part of Eton Institute’s on-going effort to partner with the best in business so as to provide more options, offers and value to our community.”
Fatima Raees, Marketing Manager of Emirates Driving Institute said: “We are very pleased to be partnering with Eton Institute to offer their students and staff value added benefits and discounts on driving lessons upon registering. It is a great opportunity for EDI to appeal to the clientele of Eton Institute as we both cater to the same client base. We hope that this partnership brings mutual benefits to the clients and employees of both the institutes. The clientele of EDI and Eton Institute would both benefit with this unique partnership.”
This significant partnership will involve collaboration over various levels including cross-marketing and offering mutual discounts and special offers. Current and part students of EDI can avail of a special 10% discount when they register for a language or computer course at Eton Institute. Reciprocally, learners at Eton can receive free classes and discounts when they register for driving classes at EDI.
