This week’s Arabian Travel Market will play host to the global launch of a new smart chip card, the Vice Versa card. When presented at a Partner outlet at time of purchase, the Vice Versa card allows visitors to earn a percentage of their purchase price back. Holders of the new card will then be able to use the card balance to make further purchases at other partner outlets.
As of the 1st May, the first visitor arriving in Dubai will be given a multilingual welcome package containing the smart chip card. These will be distributed through a variety of distribution partners, serving the 5 and 4 star hotel market. Visitors who make purchases at any of Vice Versa’s 250 quality outlets will instantly be able to make an average of 10% of their purchase price back onto the card. Outlets already signed up as Vice Versa Partners include Hugo Boss, Porsche design, Tommy Hilfiger, BCBG MAXAZRIA, Zilli, Bally and GF Ferre as well as a wide range of the city’s top restaurants and cafes, services and activities.
“Rather than just being another loyalty card, Vice Versa gives visitors to Dubai the opportunity to shop at a multitude of recognised and quality outlets within categories like fine dining, shopping, leisure and entertainment, and redeem their rewards instantly. The card can be used for almost anything the visitors would want during a city visit. The Vice Versa card is a world first and ideal for a busy cosmopolitan city like Dubai,” said Kira Milan, Vice Versa’s Founder and Managing Director.
As one of the world’s fastest growing cities, with a high visitor rate and large number of premium outlets, Dubai was chosen as the first city to have this new service. There are plans in the future to roll out the Vice Versa card to at least 10 other cosmopolitan cities by 2010, enabling visitors to enjoy cross continent rewards.
Vice Versa is designed to meet the unique needs of the short term visitor:
• Visitors can easily find a partner outlet in the guide listing (divided per shopping destination) and locate participating Partner outlets on the user-friendly
map included in the Vice Versa Premium Guide.
• Vice Versa provides a hotline for card user queries - 365 days a year.
• Card-Cash is displayed on the card in local currency and US Dollars.
• There is no application form to be filled in. Conveniently, the card user simply
activates the card in the first Partner outlet and starts to earn Card-Cash.
• The welcome package is complimentary (the first $7 rewarded onto the card is charged as a card fee) and distributed via selected tour operators and travel service providers to 4 and 5 star hotel guests.
• By visiting www.viceversacard.com, visitors can request a welcome package
that will be delivered to their hotel free of charge. After using the Vice Versa Silver card, the visitor can upgrade to a Vice Versa gold card via the website.
