du launches Telemetry solutions and enhances Mobile Broadband for business customers

Published October 23rd, 2008 - 12:13 GMT
Al Bawaba
Al Bawaba

du, the new integrated telecom operator in the UAE has announced new mobile data services for its business customers – Mobile Telemetry and enhanced du Mobile Broadband services. New as well as existing business customers will benefit from the fast, secure, reliable wireless transfer of data over GPRS / EDGE / 3G network.

Mobile Telemetry solutions from du enable machine to machine data communication with an automated exchange of business critical data over the du wireless network. By ensuring a secure and uninterrupted flow of information, mobile telemetry solutions from du help businesses enhance the reliability of their operations, increase work efficiency and reduce running costs.

By enabling automated business processes, mobile telemetry solutions from du have a wide range of use for key business verticals such as transportation, utilities, oil and gas and others.

Mobile telemetry solutions from du feature mobile data lines, mobile telemetry bundles and mobile data pools; mobile data pools are associated with a group of mobile data lines, providing flexibility to the way data is shared among the mobile data lines.

Farid Faraidooni, EVP Commercial, du said: "du is always committed to providing customers with the best that technology has to offer, enhancing


productivity and efficiency according to their business needs. Through mobile telemetry solutions, businesses can automate their operations by remotely controlling their systems without manual intervention, thus reducing the costs of running their business.”

"By providing attractive mobile broadband services, we offer our business customers the freedom and flexibility to stay in touch with their businesses from anywhere. Staying connected is no longer an issue with convenient access through mobile phone or PC using Mobile Broadband Data Card,” he added.

Mobile Broadband from du is a bouquet of mobile data bundles to suit varied business mobile data needs. The recent enhancement includes multiple package options with very attractive prices and increased bandwidth. Further enhancements will be rolled out shortly, making the service even more appealing. Mobile Broadband gives du customers the freedom to work wherever they want. du customers can always stay connected to the internet regardless of where they are, at home, in the office or anywhere else.

For intensive data users, du offers a mobile data line which is a mobile line configured for data access only and inserted in a simple plug and play “Mobile Broadband Data Card” which plays the role of a modem.
About du

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of du's nationwide Fixed line services for voice telephony, was launched in July 2007.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit and more time) and Self Care. du business offers include Closed Business User Group and preferred International Destinations.

du’s retail network, currently numbering 16 du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of du services to customers.

du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by Emirates Communications & Technology Company LLC and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

du was recognised as the ‘Best Brand’ for its innovative branding and outstanding success at the Telecom World Awards Middle East 2007.