Cellucom, the premier mobility solutions provider in the region, is co-sponsoring with Nokia the "Bryan Adams live in Concert" show at the Aviation Club, Dubai on Tuesday, March 14th, 2006. Cellucom has also launched a promotion where lucky winners will get to meet Bryan Adams in person.
Announcing Cellucom’s involvement with the event, Arun Nagar, Managing Director of Cellucom, said, “Sponsoring the Bryan Adams concert perfectly complements Cellucom’s brand image, as even today Bryan Adams is considered a youth icon, and Cellucom has built a reputation over the years as a brand that symbolizes youth and vibrancy. Further, we believe that music is one of the best ways to connect with youngsters and create top of the mind recall.”
“Being associated with a star like Bryan Adams assures tremendous brand mileage for Cellucom, considering his international appeal and his huge fan following across the United Arab Emirates,” added Nagar.
With a career spanning over 25 years, Bryan Adams is one of the most successful music performers in the world. His songs have topped music charts in more than 30 countries and his record sales have exceeded 80 million worldwide. During his Dubai tour he will perform all his super hit songs, including ‘Summer of 69’, ‘Heaven’, ‘Cloud Number 9’, ‘Everything I Do’ and singles from his latest album, ‘Anthology’.
The concert in Dubai is expected to attract a diverse audience from around the UAE and the GCC countries, comprising Arabs, westerners and Asians from all age groups.
Cellucom is the fastest growing retail brand in the Middle East, with its strategy of continuously expanding its operations across the region. Cellucom has adopted a two-pronged approach for its plans in the region by focusing on both its retail outlets and product portfolio expansion. The company is broadening its product line by placing greater emphasis on its concept of ‘Mobility’ to customers by promoting a range of devices such as laptops and PDAs in addition to mobile phones.
Cellucom is a global enterprise engaged in the distribution of cellular communication devices and accessories from its base at Dubai Airport Free Zone. Its strategic location in the free zone has given a tremendous push to its exports into the emerging markets of Asia, Europe, Americas and Africa. In addition to its wide dealer network in the Middle-East, Cellucom has its own retail stores in the UAE, Bahrain, Qatar and Saudi Arabia. The company also has a base in East Africa.
Through its 'think global, act local' policy the company has fostered regional associations and adopted a global management style. Sourcing directly from the manufacturers of most of the major brands of mobile phones, Cellucom also works closely with many cellular networks providing special packaging with the operator's design and branding conventions.
