The ‘GCC National Branding Strategies Summit’ to be held on the 17th and the 18th of December 2005 at the Burj Al Arab, Dubai, UAE will feature discussions designed to help GCC corporate leaders create and execute winning strategies for their brand.
The summit will discuss leading edge tactics for harnessing mediums such as advertising, internal employee communications, the web, logos, brand experiences and much more to create, build and maintain a successful brand. Key issues that will be discussed at the forum include building brands that endure, online branding, globalization, PR, internal branding, measuring marketing ROI, brand reputation, revitalizing established brands and corporate naming and imaging strategies.
Among the speakers at the forum are James R. Gregory, Founder and CEO, CoreBrand and Mr. Hilmy Cader, CEO, MTI Consulting.
Jim Gregory is founder and CEO of CoreBrand, a global brand strategy and communications firm based in Stamford, Connecticut with offices in New York and Tokyo. With 30 years of experience in advertising and branding, Jim is a leading expert on brand management and credited with developing pioneering and innovative tools for measuring the power of brands and their impact on a corporation's financial performance.
Hilmy Cader is recognized as one of the best global marketing / business strategy consultants and his company MTI has achieved equal fame. In a trail blazing career spanning 25 years, Hilmy Cader has worked on management, consulting, training and speaking assignments in 42 countries across North America, Europe, Asia, Middle East and Australia / New Zealand.
Speaking about the conference, Ali Al Kamali, Managing Director, Datamatix Group said “In today's highly competitive marketplace, an enhanced corporate brand is critical to gaining customers' trust, loyalty and business. At this premier branding event, participants will meet key industry experts who will share the branding challenges they have faced and the solutions they have successfully implemented to bolster their brand value and their bottom-line results.”
This conference will attract chief marketing officers and senior marketing executives from top rung companies in the GCC, responsible for marketing, corporate communications, branding, interactive marketing, product management and advertising.
