BenQ-Siemens, the innovative mobile communication solutions provider, has got into the sporting spirit of the World Cup Football 2006 – which kicked off in Germany on June 9, 2006 - with a ‘living the brand’ refocus by completely overhauling its office space to resemble a football field complete with green turf and goal posts. The company’s World Cup campaign also sees a series of exciting new World Cup oriented offers and promotions extended to aficionados of the game.
BenQ-Siemens has signed up Brazilian all-star Ronaldo to act as ambassador for the S88 and EF81 mobile devices, and also sponsors the Real Madrid football team. The communication technology provider is fully participating in the World Cup mania that is reaching fever pitch in the football-crazy Middle East.
“For us, the ‘living the brand’ spirit is very much a corporate focus. We want everybody to live and breathe the excitement of this great sporting event, and have revamped our internal and external focus to offer a completely immersive World Cup experience to our team of employees and customers. Our workforce is enjoying a football field office setting, and our customers are treated to exciting multimedia content, customizations and offers,” said Najib Kazi, Vice President, Sales and Marketing, BenQ-Siemens
“Sport is a true unifier; it possesses an unmatched ability to bring people and cultures together and foster a sense of brotherhood. At BenQ-Siemens, we are living the World Cup experience and are channeling our team spirit and enthusiasm into innovative content and solutions for our customers, who are supporting their own favourite stars and teams,” he added.
BenQ-Siemens combines BenQ’s multimedia expertise and award-winning designs with Siemens’ engineering heritage and intellectual property to offer new models to the market faster than in the past in order to meet high customer expectations and capitalise on the region’s increasing mobile penetration rate. The company has carved a distinct niche for itself in the industry with the launch of a total of 12 new phones this season.
BenQ-Siemens has launched the world’s first mobile supporting the revolutionary High Speed Download Packet Access (HSDPA) technology that will allow users easy access to high fidelity movies and sound on their mobile devices, and is looking to further utilize the new technology in upcoming mobile devices.
“We are leveraging our technological expertise to deliver special multimedia initiatives for football fans this summer. BenQ-Siemens is providing users a ‘football download special’ service where followers of the sport all over the world can find a wide selection of multimedia add-ons for their phones for a fully customized look. The football special multimedia package includes video clips of the greatest goals and the greatest saves in history as well as mobile applications that keep users appraised of latest results, stats and analyses and allows them to truly enjoy the beauty and spirit of the game,” Kazi concluded.
