The award-winning publication Condé Nast Traveler in the U.S.A. has named Banyan Tree Hotels and Resorts as a winner of the prestigious 2010 World Savers Awards. Honouring the airlines, cruise lines, resorts, hotel chains and tour operators that are dedicated to saving their communities and the world, Condé Nast Traveler selected Banyan Tree as the overall winner among large hotel chains in the 'Doing It All' category.
Additionally, the brand was also named runner up in the category of 'Health Initiatives' and received honourable mention in the following categories: 'Environmental/Cultural Preservation,' 'Wildlife Conservation' and 'Education Initiatives.' Among large hotel chains, Banyan Tree was recognised as a winner, runner up and honourable mention more often than any other hotel brand.
"We are incredibly honoured and humbled to receive this recognition from Condé Nast Traveler," said Mr. Ho Kwon Ping, Executive Chairman and founder of Banyan Tree. "For the Banyan Tree brand, it is pride in our heritage and a larger concern for the environment that spurs us to focus so intently on corporate social responsibility. Business no longer means realising transactions; businesses must be an agency in transforming society and bringing about meaningful change. With this award, we hope to inspire other companies around the world to take initiative to support and rebuild the environments and communities in which they live."
A dedication to corporate social responsibility has been embedded in Banyan Tree's core values since its founding, allowing the company to be an agent of social and economic development in destinations where it has a presence. The company defines its overall success as a combination of the triple bottom line of economy, society and environment, which helps direct their sustainable development by inspiring associates, guests and partners to take a wider consideration encompassing a long-term view when making business and travel decisions.
World Savers Awards winners will be recognised at the annual Condé Nast Traveler World Savers Congress on October 20, 2010, in Singapore. During which, Mr. Ho will be participating in the Travel Industry Thought Leader panel. His wife and Banyan Tree co-founder, Ms. Claire Chiang – Senior Vice President of Banyan Tree Holdings, and Chairperson of Banyan Tree Global Foundation, which provides in-house corporate social responsibility consultancy services to the company – will be one of the key panelists in the Education and Poverty Relief session.
