Acer consolidated its leadership in the Middle East and Africa (MEA) in Q2 2006 by posting an impressive 70.3 percent annual growth rate by unit sales, against 2005 figures, far outstripping the 17.9 percent market average (ICD Data, Q2 2006).
Consolidating and strengthening its top three positions across MEA markets, Acer also posted the largest increase in market share among the top three vendors – up 2.6 percentage points to 8.4 percent.
Out of the top five vendors for the region, only the top three vendors posted positive increases in market share with Acer almost doubling the combined percentage growth of its nearest growth-competitors (ICD Data, Q2 2006).
With desktop units and notebooks combining to post a 70.8 percent growth rate (IDC Data Q2 2006), it was the 75.2 percent increase on notebooks that has seen Acer move into the number two position for notebooks across MEA.
“It is more and more evident that the more significant growths are registered on emerging countries where there is a dynamic economic situation”, said Krishna Murthy, GM, Acer Computer Middle East Ltd.
“Our efficient and dynamic organization allows us to be competitive both on mature and emerging markets. Most importantly, however, technology must be effortlessly functional and readily available for everyone. With the introduction of our innovative Acer Empowering Technology, Acer’s goal of breaking down the barriers between people and technology has proved the world over to be a clear indication of the success and reward for this strategy,” added Murthy.
Acer acknowledges that the different product lines up, digital convergence, mobility and specific resources dedicated to search and develop effective solutions, are also among the reasons for Acer’s excellent (Q2 2006) growth.
“Acer’s strategy of exclusively indirect sales is testament to the effective and professional support of the channel partners and marketing activities we have helped create in the Middle East and we must thank all channels for there part in helping deliver the excellent growth we are realising in the region,” said Krishna Murthy, General Manager, Acer Computer Middle East (Ltd).
Acer’s ability to respond quickly to market signals and react swiftly to the needs of its clients by offering an ample range of products and services that satisfy each and every demand of performance and price, says the company, indicates that sales and growth look set to continue well into H2 2006.
About Acer
Acer ranks as the world's No. 4 branded PC vendor, designing easy, dependable IT solutions that empower people to reach their goals and enhance their life. Since spinning-off its manufacturing operation, Acer has focused on globally marketing its brand-name products: mobile and desktop PCs, servers and storage, LCD monitors and high-definition TVs, peripherals, and e-business solutions for business, government, education, and home users. Acer's unique channel Business Model has been instrumental in the company's latest success. The model encourages partners and suppliers to collaborate in a winning formula of supply-chain management, allowing Acer to provide customers with fresh technologies, competitive pricing, and quality service. Established in 1976, Acer Inc. employs 5,600 people supporting dealers and distributors in more than 100 countries. Estimated revenue for 2005 is US$9.7 billion. Please visit www.acer.com
About Acer Computer (M.E.) Ltd.
Established in 1992, Acer Computer (M.E.) Ltd. has over 100 employees servicing the IT requirements of over 50 countries in the Middle East, Africa and the sub-continent, Acer Computer (M.E.) Ltd. has its own facility in the Jebel Ali Free Zone. The 22,500 square meter regional office includes a modern and efficiently managed warehouse, a state-of-the-art Unique Loading (Uniload) assembly plant and a highly efficient Customer and Technical Service Center capable of handling component-level repairs. For more information about Acer Computer Middle East, please visit www.acer.co.ae.
Acer and the Acer logo are registered trademarks of Acer Incorporated. Microsoft and Windows are registered trademarks of Microsoft Corporation. Other trademarks, registered trademarks and/or service marks, indicated or otherwise, are the properties of their respective owners.
