Huawei enterprise officially announces regional Middle East partner program

Huawei Enterprise has today announced its regional unified channel strategy and officially launched its Partner Program in a strategic move that positions the business unit amidst a close-knit network of partners across the region to offer tailored ICT infrastructure products and solutions delivery into the region. 

Speaking on the Huawei Enterprise channel strategy, Liuqi, President of Huawei Enterprise Business Group, Middle East, states, “The Huawei Enterprise Partner Program is a clear demonstration of our commitment to our Partners and their future growth potential. We have established this program for our Enterprise Go To Market partners to offer a strong value add which is highly rewarding in the form of tailored products and solutions. As we grow our market entry, we are expanding to recruit suitable partners in the Middle East as a strategic approach to support the Huawei Enterprise business.” 

With rapid growth of the Huawei Enterprise business globally, Huawei’s regional entrance into the enterprise market illustrates the growing importance of the region and the need for tailored end-to-end enterprise based solutions, particularly in the Government, Utilities, Finance, Energy, Electric Power and Railway sectors. This announcement further includes a partnership announcement together with INTC as the regional level Master System Integrator and Go To Market (GTM) partner for Huawei Enterprise Solutions (Datacom, IP PBX and Video Conference) for the GCC, Jordan and Lebanon regions. 

"As the Master Integrator and GTM partner for Huawei in the Middle East, our focus is on channel development and enablement, business development and technical support. Our market knowledge and industry experience contributes to Huawei’s regional channel strategy. INTC is already establishing significant investments together with Huawei in creating and delivering programs that provide both the technical knowledge and business roadmaps which enable channel partner’s competitiveness and profitability at the same time, “said Tarek Jundi, Managing Director and Partner at INTC. 

Jundi further added, "We will partner with leading local systems integrators in every country in the Middle East to deliver our solutions and services to the end customers.  We are committed to the success factors of collaboration for a unified channel vision and strategy which enables innovation, productivity and profitable growth". 

This initiative is designed to bolster the Huawei Enterprise partners’ success with the provision of value added resources including access to a team of qualified engineers, a full suite of training programs, certification and service support through Huawei’s regional offices. 

“We are focused on constructing a healthy ecosystem which guarantees the long term interest of Huawei Enterprise and our partners. The business unit is dedicated and motivated to achieve customer satisfaction through consistent value driven products and solutions. ” concluded Liuqi. 

The Huawei Enterprise channel strategy lists channel development and enablement, business development and technical support as the top three priorities for the Middle East region.