ALBAWABA – Starbucks, the American multinational chain of coffeehouses and roastery reserves, announced it would cut several jobs as part of a turnaround strategy, according to Chief Executive Officer (CEO) Brian Niccol.
Starbucks new turnaround strategy
Brian Niccol, CEO of Starbucks, announced that the company is planning a major turnaround strategy aimed at optimizing its workforce.
Niccol further explained that full details will be shared in March 2025, with the changes primarily affecting the support team, while in-store teams will not be impacted by the new strategy.
It is worth noting that Niccol became CEO of the famous coffee company four months ago and is working to improve both the business and the company structure.
Starbucks has big plans for 2025, focusing on both financial and store improvements. (Shutterstock)
"Our size and structure can slow us down, with too many layers, managers of small teams and roles focused primarily on coordinating work," Niccol stated.
Starbucks plans for 2025
Starbucks has big plans for 2025, focusing on both financial and store improvements. These include laying off some employees, renovating its US locations with more comfortable seating, ceramic mugs, and coffee condiment stations, as well as reducing customer wait times to under four minutes.
It is worth noting that Starbucks employees did a five-day strike in three US cities, including Los Angeles, Chicago, and Seattle last month. Employees demanded better pay, more staff, and improved schedules for both employees and baristas.
