Gulf residents will smile a little brighter with the recent launch of the Philips Sonicare Elite power toothbrush in the region. Clinically proven to whiten teeth, remove plaque and make gums healthier, the Sonicare Elite works by combining Philips’ patented sonic technology and the latest in brush head design.
Developed in cooperation with a team of periodontists and bioengineers, the Sonicare Elite power toothbrush has been proven effective in key oral care areas and guarantees it will deliver cleaner, naturally whiter teeth and healthier gums in just 28 days.
“It is with pride that we launch the Philips Sonicare Elite in the GCC. It is another example of our focus on designing products that are simple to use but work so effectively because of Philips’ cutting-edge research and technology,” said Yenal Gokyildirim
GM for DAP, Philips Middle East & Africa. “With Sonicare, consumers can start brushing the right way.”
Sonicare has been proven to significantly reduce coffee, tea and tobacco stains in less than a month. Other clinical trials have shown the Philips power toothbrush is more effective than manual brushing and 20% better at removing plaque in the hard-to-reach areas between teeth.
The combination of 31,000 brush strokes per minute and the broad reach of the bristle contact produces a unique sonic vibration that delivers unprecedented cleaning power. Most electric toothbrushes are limited in either number of strokes or broad reach and so fail to reach the level of cleaning provided by Sonicare.
