Swiss watch brand HYSEK unveils its exceptional Furtif Chronograph: Graphic Time

Press release

Published August 25th, 2011 - 09:28 GMT

HYSEK Furtif Chronograph: Graphic Time

World renowned Swiss watch brand HYSEK presents its remarkable new Furtif Chronograph watch. It boasts the new HYSEK Calibre HW 40 created, developed and assembled entirely by HYSEK Manufacture with options set in action by pieces such as classical column wheel, levers and springs bevelled by hand which were significantly improved following extensive engineering work. It is housed in an attractive titanium and 18c rose gold case with mobile handles for superior ergonomics, adorned with a sapphire glass for better readability. The new HYSEK Furtif Chronograph is issued in a limited edition of just 30 exclusive pieces.

In the new HYSEK Furtif Chronograph the automatic winding of the heart is no longer assigned to an oscillating classical turning point mass, but to a micro-rotor integrated into the movement structure itself. Mastering their classics, the developers of HYSEK Manufacture have increased the power of micro-rotor winding by combining the one visible on the dial to the one present on the back of the watch. It has a frequency of 28,800 Vph and a power reserve of 48 hours (+or – 2hr). The movement displays hours and minutes with small seconds at 9 o’clock. Offering 30 meters water resistance, the new HYSEK Furtif Chronograph is accompanied by a hand sewn alligator strap closed by a titanium and double security fold-over buckle developed exclusively by HYSEK Manufacture.

Marianne Al Jord, Brand Manager, HYSEK said, “We are very happy to present the region’s watch lovers HYSEK’s much awaited new, limited edition HYSEK Furtif Chronograph model. Its powerful good looks are matched perfectly by its technically superior interior housing the new HYSEK Calibre HW 40 movement, entirely crafted in-house for the watch. This model once more asserts HYSEK’s position as one of the most acclaimed brands in the high-end luxury watch industry today.”

Discover the avant-garde beauty of HYSEK’s new Furtif Chronograph now available through the well known Majestic network.

Background Information

Jorg HYSEK

Since its origin, the HYSEK brand has imposed its “avant-garde” vision within the watch industry, which heckles and dares the difference to create a unique identity with its products. It celebrated its 10^th anniversary in 2008. The strong personality and singularity of its lines has contributed to enrich the traditional sector of the Swiss watch industry.

The HYSEK concept is characterized by very creative lines, with singular and distinctive cases with an eye for detail. Over the last three years, the HYSEK brand has been upgraded in a very significant way, positioning it in the high-end and luxury watch field by conducting a product oriented strategy with technically enhanced movements. Proper elements of the HYSEK identity are the dial displaying the numbers 1-5-7-11, but also the fold-over buckle, exclusive design of the brand in perfect continuity to the case. It focusses its main collection on complication timepieces thanks to enriched and sophisticated mechanical execution valued by cases of exception such as SYMPHONY (Minute Repeater Westminster Tourbillon).

Its other notable collections include Abyss, IO, Kilada, Rebel and V-King. The brand finally confirmed its legitimacy as a key player in the field of Haute Horlogerie thanks to the creation of its own manufacture. Today, it offers 7 watch lines with strong identity and recognizable style which distinguish themselves by a minimalist and refined style, harmonious shapes and volumes as well as an extreme care for details, finish and quality. A celebrity favourite, Jorg Hysek is the chosen watch of US President Barack Obama. HYSEK watch collections can be found exclusively at IBG-Group’s Majestic boutiques located at prestigious shopping venues in the UAE.