Xperia sola from Sony available in the Middle East and Africa

Press release

Published May 23rd, 2012 - 08:19 GMT

Al Bawaba

Sony Mobile Communications today announced the arrival of Xperia sola, the latest addition to its portfolio of Android powered Xperia smartphones to the Middle Eastern and African market.

Complete with Sony technology, premium entertainment and innovative ‘floating touch’ navigation, the NFC-enabled Xperia sola comes equipped with Xperia SmartTags, allowing consumers to change their smartphone settings and applications in an instant.

Spyridon Gousetis, Director of Marketing, Sony Mobile Communications, Middle East and Africa said: “We are very excited to announce the availability of the latest Xperia device. Xperia sola delivers a sense of magic with the revolutionary floating touch, giving consumers a fun new way to browse. The sola also comes complete with Xperia SmartTag, for NFC funcationality. The feature-rich Xperia sola is perfect for those looking for a quality user experience, and the best in entertainment from a smartphone.”

Xperia sola also supports NFC pairing, for greater connectivity with other NFC smartphones, applications and services by simply tapping the devices together. Other features include razor sharp clarity with Reality Display powered by Mobile BRAVIA Engine, xLOUD, 3D surround sound audio technology delivering crisp and loud sound, and a 1GHz dual-core processor for super fast performance. Xperia sola also comes with fast capture to take the camera from sleep to snap in a little over a second with a single key press.

Available at leading electronic stores in the UAE, the Sony Xperia sola is priced at AED 1,399 and available in black and white colours. Operating on Android platform 2.3 (Gingerbread), the sola will receive an upgraded to Android platform 4.0 (Ice Cream Sandwich) in the third quarter of 2012.

Background Information

Sony

In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony)
started as a small company with capital of just 190,000 yen and approximately 20 employees.
Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory
that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture."
Symbolizing Sony's spirit of challenge to "do what has never been done before,"
the company has continued to release countless "Japan's first" and "world's first" products.