Sony NEX-7 crowned best CSC expert at TIPA awards 2012

Press release

Published April 24th, 2012 - 09:02 GMT

Al Bawaba

Sony, the leading consumer electronics brand, today announced its Alpha NEX-7 camera won the title of Best CSC Expert at the Technical Image Press Association (TIPA) awards 2012, the most coveted photo and imaging awards worldwide.

The Alpha NEX-7 bagged the accolade for its ability to bring together excellent image quality with a responsive and creative photographic experience.

The compact Alpha NEX-7 has the same 24 MP sensor as the Alpha SLT-A77, Sony’s Translucent Mirror Technology interchangeable-lens camera range. The device additionally offers a convenient, OLED-type articulating electronic viewfinder. Presenting numerous special effects modes, such as Sweep Panorama and Auto HDR, the camera can capture up to 10 frames per second and offers Full HD movie option with manual focusing ability.

Full manual control and fully customizable control dials via the intuitive new TRINAVI control allow even more creative freedom to photographers. Additionally, it features ingenious settings that complement photography skills with 11 modes and 15 effects.

Every year, TIPA panelists pick the best photo and imaging products that are introduced to the market during the previous 12 months. Innovation, use of leading-edge technology, design and ergonomics, ease-of-use, as well as price/performance ratio are taken into account during the decision making process.

Background Information

Sony

In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony)
started as a small company with capital of just 190,000 yen and approximately 20 employees.
Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory
that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture."
Symbolizing Sony's spirit of challenge to "do what has never been done before,"
the company has continued to release countless "Japan's first" and "world's first" products.