PepsiCo names Sanjeev Chadha Chief Executive Officer, Asia, Middle East and Africa

Press release

Published September 23rd, 2013 - 11:29 GMT

Al Bawaba

PepsiCo, Inc. today announced the appointment of Sanjeev Chadha to the position of Chief Executive Officer, Asia, Middle East and Africa (AMEA), effective immediately. In this role, Chadha will report to Chairman and CEO Indra K. Nooyi and oversee all aspects of PepsiCo’s AMEA business. Chadha most recently served as President, PepsiCo Middle East and Africa.

Chadha is a 23-year veteran of PepsiCo and one of the company’s most seasoned international leaders. He has worked in each of AMEA’s key markets and has led multiple business functions, including marketing, sales, innovation, franchise and general management. Prior to his most recent role, Chadha held various other leadership positions across the region and has been instrumental in the strong growth of PepsiCo AMEA.

“Sanjeev is one of the most respected senior leaders in the PepsiCo family and he has a strong track record of success,” said Nooyi. “His leadership, experience and deep knowledge of the business, the region and its people will help to continue to drive success in AMEA.”

Chadha holds a Masters (MBA) from Indian Institute of Management in Ahmedabad and an undergraduate degree from Hindu College, Delhi University.

Chadha will be headquartered in PepsiCo’s Dubai office.

PepsiCo AMEA covers a geography comprising more than two-thirds of the world’s population and 90 countries, including many of the world’s fastest growing economies. PepsiCo’s broad portfolio of foods and beverages in AMEA includes global brands such as Pepsi-Cola, Mirinda, Lay’s, Doritos, Gatorade, Tropicana, Lipton, 7UP and Quaker, which enjoy leading positions in their categories in many markets, as well as such popular local brands as Smith’s, Red Rock Deli and Chipsy snacks, Slice mango beverage, and Sting energy drink.

Background Information

Pepsi Cola International

In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo.

For more than 50 years, as tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our willingness to adapt and grow has transformed our snack and soda company into a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond. Today, PepsiCo is one of the world’s most-respected companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.