Pepsi Brings Together Saudi National Icons From Across Generations in New Campaign
Press release
Pepsi has revealed its latest brand campaign, ‘Generation after generation, yet the heart is one,’ bringing together 8 Saudi national icons.
Pepsi®, recently, revealed its latest brand campaign – ‘Generation after Generation, yet the heart is one,’ bringing together 8 Saudi national icons who have contributed in their unique way to the Kingdom prosperity. Pepsi through the campaign aims to connect different Saudi generations with a common thread of celebrating Saudi pride. ‘Generation after Generation, yet the heart is one’ is the local extension of the brand’s global creative campaign, ‘LOVE IT. LIVE IT. GENERATIONS.’, which looks to engage generations of Pepsi fans around the world across the entertainment spectrum that has made the brand an icon in pop culture and sports.
Grounded with an epic and powerful creative film, the ‘Generation after Generation, yet the heart is one’ campaign highlights the conviction that within every Saudi citizen there is something great that can achieve the impossible. The essence of the campaign narrative is brought to life by 8 legendary Saudi celebrities namely the renowned Saudi musician, singer and composer Abadi Al Jowhar, football analyst and former player of Al Ahli and Saudi National Team Mohamed AbdulJawad, Humanitarian Ambassador and actor Fayez AlMalki, Al-Hilal and Saudi Karate National Team captain
Emad AlMalki, Al-Nassr and Saudi National Team football player Mohammed Al Sahlawi, Al-Hilal and Saudi National Team football player Nawaf AlAbid, Hip-Hop sensation Qusai and the first woman in Saudi Arabia to be appointed by the United Nations Development Programme as a Goodwill Ambassador Muna Abusulayman.
Commenting on the campaign, Hossam Dabbous, MENA Vice President, Beverage Category, PepsiCo said, “For over 60 years, Pepsi has managed to build a strong heritage in Saudi. The ‘Generation after Generation, yet the heart is one’ campaign takes our brand legacy forward. It is an inspirational message that aims to be the link between all the generations in the Kingdom, bringing to fore the national pride that exists amongst people of all ages.”
With a nod to its iconic legacy, Pepsi will also reintroduce five of its vintage designs from across the decades in a 360-degree campaign spanning limited-edition packaging, in-store, out of home and digital. Beginning of March, the retro packaging pulled straight from the brand’s archives will be available on regular Pepsi products in select markets around the world.
For more information, please visit Pepsi Arabia on Facebook and Twitter, and join the conversation with #أنا_سعودي
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Background Information
Pepsi Cola International
In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo.
For more than 50 years, as tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our willingness to adapt and grow has transformed our snack and soda company into a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond. Today, PepsiCo is one of the world’s most-respected companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.
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