HP Showcases Powerful Interior Decoration Possibilities at the Hotel Show 2017

HP participated at The Hotel Show and showcased how its technology is empowering designers and manufacturers to reimagine new possibilities with printed decorations. At the trade show, HP’s stand featured a unique hotel lobby and a hotel restaurant, showing visitors, a glimpse of how interior decorations would look if printed with HP’s complete solution.

HP’s tailored offering allows customers to create unique designs and bring them to life on HP’s latex printers, which can then be easily applied to floors, walls, window blinds, work surfaces and framed decorative prints. HP Inks offer the versatility to print on anything while enabling high-speed, high-productivity printing. The water-based formulations of HP Latex Inks are odorless, making the prints ideal for indoor environments.

HP’s end-to-end solution also allows customers to add their unique designs to 3D renders on HP’s Sprout Pro to see how their creation will look before printing on HP’s latex printers.  Sprout Pro enables the user to design customized decorations, which can then be easily applied to walls, floors, furniture and any appliance.

Ernest Azzam, Regional Business Manager, Large Format Printing Middle East, Mediterranean and Africa HP Inc. stated: “The region’s hospitality industry is on an upwards trajectory due to a rise in tourism, a prominent retail scene, unique entertainment and theme park destinations. In the UAE alone, there is over 50 hotels set to be launched by the end of the year, with unique designs. Printed decoration is one of the fastest growing trends in interior decoration and has the potential to become the new normal within hotels.”

“At the Hotel Show, it was an important platform for us to showcase our innovative solutions and technologies and directly interact with our customers and understand their needs and requirements. We were also able to show visitors that HP’s technology can offer clients an unlimited variety of designs at a more affordable rate, reduce the project timeline and minimize error.”