Go Discover: JAECOO J5 impresses at regional test drive event in Dubai

Under the theme ‘Go Discover’, JAECOO brought its all-new JAECOO J5 to life at an exclusive regional test drive event held in the serene natural surroundings of Al Barari, Dubai.
The event offered more than just a glimpse into the vehicle’s capabilities — it was a celebration of lifestyle, innovation, and connection, drawing over 60 leading journalists and influencers from across the Middle East.
The test drive followed a 20 km city-style route entirely within Al Barari, allowing participants to experience the J5’s smooth handling, advanced safety features, and comfortable ride through a refined urban setting. Designed for the modern city dweller, the J5 is front-wheel drive (FWD) and offers three versatile drive modes — Normal, Eco, and Sport — to suit different driving preferences and urban scenarios.
The route fully demonstrated the J5’s capabilities as a practical and stylish SUV built for city life. Its independent suspension system ensured a seamless, bump-free experience, while the 540° panoramic imaging system provided enhanced visibility around tight corners and narrow lanes, offering peace of mind to every driver.
Inside the cabin, the J5 offered a multisensory experience. Featuring karaoke mode, a noise-cancelling microphone, and a powerful SONY sound system with eight speakers, the vehicle turned into a private music lounge. During a short break in the drive, guests enjoyed an impromptu karaoke session, with laughter and music echoing through the palm-lined paths of Al Barari — embodying the SUV’s mission to make every journey entertaining and engaging.
Beyond the drive, guests explored the J5’s thoughtful utility features. One of the key highlights was its spacious trunk — designed to comfortably accommodate luggage, camping supplies, or shopping hauls. The hands-free electric tailgate, which opens with a simple foot gesture under the bumper, added a layer of convenience and elegance that was especially appreciated during live demonstrations.
The event featured a stylish outdoor gathering that highlighted the J5’s camping-ready ecosystem. Guests explored features like detachable magnetic LED lights and clever gear storage that transform the vehicle into a hub for outdoor recreation. The SUV’s strong storage capacity and rooftop load capability further demonstrated its readiness for adventure — ideal for families, explorers, or city dwellers seeking more from their weekends.
From its confident on-road presence to its musical ambiance and nature-connected spirit, the JAECOO J5 made a strong statement at the Dubai event. It’s more than a vehicle; it’s a reflection of the lifestyles and aspirations of a new generation of urban adventurers.
As the J5 gears up to officially launch in the UAE in August, this test drive experience solidified its role as a dynamic, lifestyle-driven SUV — crafted for those who see driving not just as a routine, but as an extension of self-expression, freedom, and joy.
Background Information
OMODA & JAECOO
OMODA & JAECOO is an innovative automobile brand pioneering the future of mobility globally, bringing to life the philosophy of new products, new technology, and new ecosystems in the Middle East under two distinct sub-brands, each with its own charm. Its pathbreaking vehicles enrich automotive experiences through their world-class design aesthetics, superb performance standards, and rigorous emphasis on environmental sustainability.
Dedicated to elevating every journey into an exhilarating experience and delivering exceptional value at every turn, OMODA & JAECOO’s elegantly designed vehicles place customers at the heart of the experience, seamlessly blending convenience, sportiness, and unrivalled entertainment options on the move.
The brand portfolio includes new energy hybrids and purely electric vehicles, underlining its commitment to environmental sustainability. Captivating the world with its first launches, OMODA C5 and JAECOO 7, the trendsetting automotive brand unveiled the pure electric OMODA E5, and the new energy, hybrid SUVs JAECOO J7 PHEV and J8 PHEV at its Ecological Conference, in Wuhu, China, reiterating the brand’s unwavering commitment to premium comfort, sporty style, and superior finishes.
Backed by rigorous testing, OMODA & JAECOO vehicles deliver top-notch performance and quality. With a focus on fuel efficiency and extended battery life for electric vehicles, the brand is contributing to shaping a low-carbon automotive universe.
Innovations such as the O-Universe and intelligent safety systems prioritise the well-being of users, focusing on smart living and future lifestyles. OMODA & JAECOO is not just redefining mobility but shaping a future where innovation, performance, and sustainability converge to create unforgettable automotive experiences.
OMODA & JAECOO was introduced to international markets as a marque of Chery, the fifth largest automobile manufacturer group in China and the largest Chinese automobile exporter since 2003, extending its 27-year legacy beyond borders.