Gillette mach3 sensitive delivers an exceptional shave with less irritation, even on the most sensitive areas of the face

The Procter & Gamble Company, the world’s leading Beauty & Grooming Company, today announced the introduction of the New Gillette MACH3 Sensitive shaving system in the GCC countries. Designed to meet the needs of the many men who consider their skin sensitive, this new razor features blade technology that delivers less pressure on the skin, along with an enhanced Lubrastrip with Aloe Vera that delivers better lubrication, so men can experience an exceptionally close shave with less skin irritation-- even on the most sensitive areas of their face. 

Commenting on the launch of Gillette Mach 3 Sensitive, Amjad Ali, Gillette Brand Manager in the region, said “Gillette has always believed in enabling men to look and feel their best after shaving. We are now bringing this new product to the market to ensure that our consumers also enjoy a comfortable shaving experience every morning and start the day looking and feeling great”.

Gillette’s deep understanding of men has led to research which reveals that more than one-third of all men suffer from extremely or very sensitive skin – and three out of every four men would consider their skin to be somewhat sensitive.  When men experience shaving irritation, it can feel physically uncomfortable – causing burning, tightness, dryness, itching and bumps – and it can have emotional ramifications as well, undermining men’s self confidence after the shave.   

Gillette knows men feel uncomfortable when they have red, irritated skin after shaving, and while they believe redness is an inevitable part of shaving, it doesn’t have to be uncomfortable. A good shaving regimen and a good skin care ritual gives men confidence.  

Amjad Ali further added that Gillette’s new MACH3 Sensitive razor, which has three progressively positioned blades that cut more hair, closer and in a single stroke will make shaving a much smoother practice. 

With the introduction of Gillette MACH3 Sensitive, Gillette has shown that irritation doesn’t have to be an inevitable part of shaving.  This new razor delivers an exceptionally close shave with less irritation, even on the most sensitive areas of the face - including the neck and jaw line.  New Gillette MACH3 Sensitive includes a range of features designed to enhance comfort and reduce irritation while shaving. These include: 

Three progressively aligned blades deliver less pressure on the skin, while each blade shaves the hair progressively closer. This delivers a more efficient shave with fewer total strokes and less irritation.

Individually spring mounted blades and a pivoting head help the razor automatically adjust and respond to the curves of the face with each stroke.

Enhanced Lubrastrip with Aloe Vera that provides more lubrication to help the blades glide easily over the skin.

An elastomeric handle provides a secure grip and great control to help prevent nicks and cuts.

Internal research shows that use of an advanced 3-blade shaving system like Gillette MACH3 Sensitive versus one or two blade disposables or double-edge razors can yield benefits such as more comfort both during and after the shave, freedom from nicks, cuts and irritation, as well as delivering a closer and cleaner shave. 

“The choice a man makes in a razor can have a big impact on shaving irritation,” said Carl P. Haney, Vice President, Research & Development, P&G Beauty and Grooming.  “We use a deep understanding of men and the physiology of their skin along with advanced technology to deliver meaningful changes for men.  Our Gillette MACH3 Sensitive razor delivers a close and comfortable shave, so men can start every day with confidence.” 

An Advanced Shave Care Regimen for Sensitive Skin

“In addition to using a high quality razor with sharp blades, the use of a total shave care regimen is key to reducing irritation,” said Dr Sameer Zimmo. “Studies have shown that the use of shave care products, such as shave gel or a mild cleanser and a balm, can effectively help reduce signs of irritation such as redness and dryness.

As the ideal shaving companion to the new razor, Gillette Series Pure & Sensitive Shave Gel is designed to reduce friction & maintain softness during the shave for excellent comfort. It lubricates and enhances razor glide for a more comfortable shave while protecting against nicks, redness and tightness. 

During the shaving process, the skin’s natural moisture barrier can be damaged and replenishing the skin is essential.

To help reduce dryness after shaving and protect men’s skin, Gillette has developed After-the-Shave Balm and Post-shave moisturizer with formulas that soothe and calm just shaved skin (via conditioning/moisturizing). With their lightweight blend of conditioners, these products rehydrate the skin and reduce tightness after shaving – effectively calming freshly shaven skin, leaving it feeling smooth and comfortable.