ALBAWABA - With the introduction of Amazon Auto, a platform that allows users to purchase Hyundai automobiles online, Amazon has officially joined the automotive industry. Within the well-known Amazon ecosystem, the service provides an appealing car-shopping experience in 48 US locations.
Customers may explore models, personalize features, get financing, and schedule delivery via nearby dealerships on Amazon Auto. However, the platform only supports new Hyundai cars at the moment, and same-day delivery is not available.
Additionally, Amazon Auto accepts trade-ins, enabling users to submit car information to get assessments from a third-party, independent agency. Amazon basically serves as a middleman, facilitating options for financing via dealerships.
Until January 10, 2025, Amazon is providing customers who make purchases via the platform with a gift card worth $2,300, intended to promote early adoption of the service.
Fran Jin, Amazon Autos’ global head, stated “We’re bringing the simplicity and ease customers expect from Amazon to car shopping while offering dealers a new channel to connect with a broad audience.”
Amazon gives dealerships access to a wider market without requiring them to handle in-house e-commerce systems. 69% of automobile buyers want to do more of their purchasing online, according to Gizmodo citing research by CarGurus. However, the usability of many dealership websites is lacking, making Amazon Auto a potential alternative.
The dealership's role in transactions is retained by Amazon Auto, despite its efforts to alleviate customer annoyance with conventional dealership experiences. Although they can e-sign most documents online, buyers still need to pick up their cars in person at the dealership in compliance with most state rules that forbid selling cars directly to consumers.
