Xperia Neo by Sony Ericsson hits UAE market

Press release

Published July 20th, 2011 - 09:42 GMT

Al Bawaba

Sony Ericsson today announced the regional launch of Xperia neo, the first GreenHeart smartphone from the Xperia range featuring the best of Sony technology.

Taking into consideration green innovations that reduce the impact of phones without compromising on quality, Xperia neo is built on the stunning design language that Sony Ericsson is reputed for. The smartphone boasts a unique shape that not only looks good but is ergonomically designed to fit perfectly in the user’s hand, especially when taking pictures.

Xperia neo is equipped with 8.1 mega-pixel camera that boasts Sony's award-winning Exmor R for mobile sensor. The CMOS sensor allows the capture of high-quality, bright pictures and HD video recording even in poor light conditions, which can be shared on an HD TV via the built in HDMI-connector. It can also be viewed on the 3.7" screen featuring Reality Display with Mobile BRAVIA Engine that delivers exceptional visual brilliance and a crystal clear image to enhance the overall entertainment experience on Xperia neo.

Izzat Kittaneh, Business Marketing Manager, Sony Ericsson, Middle East, said: “Sony Ericsson remains committed to catering to the eclectic preferences and needs of consumers in the market. With our recently launched range of Xperia smartphone, we seek to offer a unique communication and entertainment experience that gratifies our consumers’ well-informed choices.

“Xperia neo’s availability in this market is in line with our strategy to ensure that the Middle East remains among the primary regions to receive and experience all the latest products launched by Sony Ericsson.”

Xperia neo runs on the latest Android 2.3 Gingerbread platform that gives users access to over 200,000 applications for an augmented communication experience. ‘Facebook inside Xperia’, a unique application that allows instant communication and advanced social media experience, is also included.

Available at leading electronic stores throughout the UAE at a price of AED1,799, Xperia neo comes in blue gradient, silver and red colour.

Background Information

Sony

In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony)
started as a small company with capital of just 190,000 yen and approximately 20 employees.
Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory
that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture."
Symbolizing Sony's spirit of challenge to "do what has never been done before,"
the company has continued to release countless "Japan's first" and "world's first" products.

Company Profile

Ericsson

Ericsson is one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of the world’s mobile traffic carried through our networks. We enable the full value of connectivity by creating game-changing technology and services that are easy to use, adopt and scale, making our customers successful in a fully connected world. For more than 140 years, our ideas, technology and people have changed the world: real turning points that have transformed lives, industries and society as a whole.