UAE’s consumer electronics industry to reach AED14.69 billion by 2015

Computer hardware sales along with consumer electronics forecasts are on an upward trend in the United Arab Emirates (UAE). Research reports suggest that sales for notebooks and accessories are forecast at over AED6.61 billion (US$1.8 billion) for in 2011with a compounded annual growth rate (CAGR) of 8 percent from 2011-15. Subsequently, the consumer electronics devices market for mobile handsets, video, audio and gaming products is projected at AED11.4 billion (US$3.1 billion) in 2011, expected to increase to AED14.69billion (US$4.0 billion) by 2015 (Source: Business Monitor International – United Arab Emirates Informational Technology 2011 Q2 Report).

This will be driven by the popularity of innovative mobile handsets, smart phones, feature-rich notebooks, tablets and MP3/MP4 players among others. Catering to the growth trend, SanDisk, the global leader in flash memory cards will be augmenting its presence at the forthcoming 7^th annual Digital Consumer Channel (DCC) Middle East and Africa (MEA) event. The key highlight will be the presence of SanDisk EMEA Vice President, Pascal de Boer, who will present SanDisk key technologies lined up for 2011.

“The forecast reports for UAE’s IT and Consumer Electronics are very buoyant. Based on market research globally, our key growth drivers are smart phones, tablets, PC SSD and our flash products are being developed to cater to these segments,” said Tareq Husseini, SanDisk’s Regional Sales Director Middle East and Africa (MEA). “Our innovative product range is testament to our commitment to the industry. This growth is also achievable with a strong support of the distributors in the region.”

SanDisk MEA will be presenting its innovative retail range for 2011 at DCC MEA, which includes the SanDisk Ultra USB drive, SanDisk Cruzer Edge USB drive and the SanDisk Extreme Pro CompactFlash card features 128 gigabytes (GB)¹ of storage and  up to 100 megabyte per second (MB/sec)² write speeds.

DCC MEA 2011 is a high-level channel event that attracts senior decision-makers, purchasers and IT buyers from the region’s most influential mobility, electronics and gaming retailers. The event offers an ideal platform for vendors striving to initiate, build or manage a successful route-to-market through the retail community.