Starwood launches second annual Iftar for Cabs Initiative

Press release

Published August 2nd, 2011 - 06:41 GMT

Al Bawaba

After launching the ‘Iftar for Cabs’ initiative last year, Starwood Hotels and Resorts Middle East continues its commitment to the Holy Month of Ramadan by bringing more than 30 of their hotels and resorts in nine countries across the region together to distribute Iftar packs to help cab drivers break their fast.

During the hour of Iftar on August 9^th, 2011, representatives from all participating Starwood hotels will present Iftar packs of food and beverages to cab drivers as they drive through the main entrance of each hotel.

“Ramadan is a very special time for our hotels, who along with their own promotions, come together to support this initiative. It is because of their dedication and spirit that ‘Iftar for Cabs’ has been such a huge success,” said Guido De Wilde, Senior Vice President & Regional Director, Starwood Middle East. “The main purpose of this initiative is to give back to cab drivers who are always on the go and can struggle to find time to break their fast during Ramadan. This initiative has been widely appreciated by cab drivers across the region in the past and we look forward to repeating it again this year. ”

Catering teams at each property will prepare Iftar packs for drivers which will include a variety of food and beverages. Employees from all departments within the hotels including catering, administration and guest services will be working together on the ‘Iftar for Cabs’ initiative.

Background Information

Starwood Hotels

Starwood Hotels represents one of the world's largest hotel and leisure companies. It conducts its hotel and leisure business both directly and through its subsidiaries. Its brand names include St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points, Aloft, and Element

Starwood Hotels' business emphasizes the global operation of hotels and resorts primarily in the luxury and upscale segment of the lodging industry. It seeks to acquire interests in, or management or franchise rights with respect to properties in this segment. At December 31, 2009, its hotel portfolio included owned, leased, managed and franchised hotels totaling 979 hotels with approximately 292,000 rooms in approximately 100 countries, and is comprised of 63 hotels that it owns or leases or in which it has a majority equity interest, 440 hotels managed by the company on behalf of third-party owners and 476 hotels for which it receives franchise fees.