Sony Ericsson Middle East announces over 10 new games for Xperia PLAY

Press release

Published June 21st, 2011 - 01:09 GMT

Brothers in Arms 2: Global Front game on Xperia PLAY

Sony Ericsson Middle East today announced that more than 10 new additional games are optimized and now available for Xperia PLAY users in the region. The Gameloft titles include a broad range of genres varying between sports, social, arcades and action.

Offering a rich combination of popular, innovative, immersive and addictive titles that are graphically rich, the new titles will appeal to varied users and usage occasions. Xperia PLAY comes with six preloaded titles in the device that is available in the Middle East market.

Spider-Man: Total Mayhem, the best action game from Gameloft, is one of the most exciting titles announced for Xperia PLAY. It boasts ultra-dynamic gameplay with more than 20 fighting combos that take advantage of Spider-Man's extraordinary agility and super powers.

Amongst other titles announced for the Middle East markets are Modern Combat 2: Black Pegasus, N.O.V.A.2: Near Orbit Vanguard Alliance, Let's Golf 2 and Splinter Cell: Conviction.

Leading franchises that were preloaded in Xperia PLAY include EA's Need for Speed, Sims 3 and the world-first multiplayer version of FIFA 10 for mobile.

Commenting on the occasion, Spyridon Gousetis, Head of Marketing, Sony Ericsson Middle East, said: “Xperia™ PLAY is a revolutionary, best in class smartphone offering powerful gaming and entertainment experiences. We are delighted to announce the exciting new games optimized for the Middle East which enhances the holistic mobile gaming experience. This further testifies that Xperia PLAY is a class apart from any other smartphone that is available in the market.”

Xperia PLAY is the world’s first PlayStation certified smartphone. With Android based functionalities that even the most serious power users would be delighted to toy with, Xperia™ PLAY offers an immersive gaming experience that is unparalleled by any other device in its category in the Middle East.

Priced at AED2499, the Xperia PLAY is available in the Middle East market in two colours.

New Games Available on Xperia PLAY:

- Assassin’sCreed - Altaïr’sChronicles

- Uno

- Spider-Man: Total Mayhem

- Real Football 2011

- Modern Combat 2: Black Pegasus

- Let's Golf 2

- Tom Clancy's Splinter Cell Conviction

- Brothers in Arms 2: Global Front

- N.O.V.A.2: Near Orbit Vanguard Alliance

- Eternal Legacy

On this occasion, Sony Ericsson is organizing an online competition in Facebook where Middle East users can become fans and participate in the contest. Titled, ‘Name the Game’, the contest is designed around the idea of testing the users knowledge about the PS3 games. The online contest will take place until 25^th June 2011 and winners stand a chance to win an Xperia PLAY. For more information about the contest, please visit http://www.facebook.com/SonyEricssonME.

Background Information

Sony

In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony)
started as a small company with capital of just 190,000 yen and approximately 20 employees.
Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory
that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture."
Symbolizing Sony's spirit of challenge to "do what has never been done before,"
the company has continued to release countless "Japan's first" and "world's first" products.

Company Profile

Ericsson

Ericsson is one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of the world’s mobile traffic carried through our networks. We enable the full value of connectivity by creating game-changing technology and services that are easy to use, adopt and scale, making our customers successful in a fully connected world. For more than 140 years, our ideas, technology and people have changed the world: real turning points that have transformed lives, industries and society as a whole.