Ireland has opened 'The Virgin Mary' pub this month, which offers a full menu of entirely non-alcoholic drinks, non-boozy beers and zero percent wine. As it is considered the first ever 'dry pub' in the country.
The Virgin Mary's co-founder Vaughan Yates said that "Drinking is ingrained in society here."
"I think there's a real cultural shift happening globally towards alcohol and we're really at the forefront of it," he added.