RAK Ceramics showcases top-of-the-line bath ware products at ISH trade show in Frankfurt

Press release

Published March 20th, 2011 - 09:55 GMT

Al Bawaba

RAK Ceramics, the world's largest ceramic tiles & sanitaryware manufacturing company, has announced that it has showcased its top-of-the-line bath ware at the International Sanitation Heating (ISH) trade show held recently in Frankfurt, Germany. RAK Ceramics products that took centre stage at the biennial gathering of market leaders and premium brands from all over the world included the Opulance, Empire, Infinity, Metropolitan, Summit, Rondo and Reserva.

ISH was attended by international visitors from trade and retail groups, engineering and architectural firms, house building and property companies, service providers and government representatives and provided an excellent opportunity for RAK Ceramics to further strength its sales network and client base across high-growth markets. RAK Ceramics further revealed that its sustainable designs and premium-quality products were the key criteria that enabled the company to standout at the show, which has been recognized as a leading global showcase of sustainable, design-oriented and innovative building solutions.

Dr. Khater Massaad, CEO, RAK Ceramics, said: "ISH is an important trade and marketing platform that gives RAK Ceramics a great opportunity to demonstrate its innovative and industry-leading products as well as its value-added services. RAK Ceramics will continue to take part in such high-profile trade events in line with our continuing thrust to consolidate our stronghold in key global markets, particularly in Europe, and in emerging markets worldwide."

Background Information

RAK Ceramics

RAK Ceramics is one of the largest ceramics’ brands in the world. Specialising in ceramic and gres porcelain wall and floor tiles and sanitaryware we produce 110 million square metres of tiles and 5 million pieces of sanitaryware per year at our 16 state-of-the-art plants across the United Arab Emirates, India, Bangladesh and Iran.
Headquartered in the United Arab Emirates, we serve clients in more than 150 countries through our network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia. Across our global operations we employ approximately 15,000 staff from more than 40 nationalities.