ALBAWABA - ‘Luce’ Ferrari’s first ever EV was mired in controversy since its reveal in May 2026, it has now put the controversy to bed by breaking its sales goal just two months after releasing to the market.
The main point of contention, among many, is the design of the Luce, with negative comments coming from investors, media, and enthusiasts alike.
Despite this, or as some speculate because of it, the hype around the Luce grew, making it float in headlines for a good while after its release; this, some say, is what allowed the Luce to hit its sale record so quickly.
While Ferrari has not revealed the exact number it set as a goal in terms of units sold, sources familiar with the matter say Ferrari expected to sell around 500 units before the end of the year.
The sales record was hit ahead of schedule just two months after release in July and reports show that the biggest market for the Luce was in China.
Prior to the release, the company suffered not just controversy around the EV’s unconventional design, which many compared to far cheaper mass-market cars leading former Ferrari chairman Luca Cordero di Montezemolo calling for the car to be stripped of the prancing horse badge, implying it does not deserve it.
Ferrari has also seen their market share shrink by 8 percent, highlighting that the controversy was not only social media talk but had tangible effects on the company's bottom line.
Now, as they succeeded in breaking their first sales record, Ferrari has set a long-term record of 2,500 units sold by the year 2030, coming around to 625 units per year on average.
