RAK Ceramics announces customer-oriented initiatives to mark 20th anniversary

Press release

Published May 30th, 2011 - 09:28 GMT

Al Bawaba

RAK Ceramics, the world's largest ceramic tiles & bathware manufacturing company, has announced various customer focused initiatives to mark the company's 20^th anniversary in June 2011. As part of a series of activities and promotions, RAK Ceramics has planned a special value offering wherein customers will get special discounts for 20 days from June 1 to 20, 2011, for any purchase of RAK Ceramics products.

RAK Ceramics' premium collection of tiles and bathware, including the Nanopix collection, Stoneart collection, Interlocking, Topclass, Orion collection, Wallpaper, Endless, Lounge series, Metallic collection and several other first-class collections, are expected to be among the top attractions during the exclusive anniversary offering. RAK Ceramics further revealed that the special rates will be offered in its own showrooms across Ras Al Khaimah, Abu Dhabi, Dubai, Al Ain, Sharjah and Ajman.

Dr. Khater Massaad, CEO RAK Ceramics, said: "The exclusive privileges we are offering is an excellent way of celebrating this special occasion and showing our appreciation to our customers for helping establish RAK Ceramics as the global leader in ceramic tiles & bathware. The past two decades have been an exciting period of growth and success and we are now looking forward to further consolidating our market stronghold by developing more innovative products and value-added services, and introducing great value offerings to our customers."

RAK Ceramics is a USD 1 billion global conglomerate in the ceramic industry, offering a product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bathware. The company has also been recently conferred the SuperBrand 2010 Award and continues to be a global pioneer in the world of ceramics through innovative products such as the RAK SLIM, a new brand of 4.5-millimetre thick tile that sets new industry benchmarks in thickness, strength, cost and ease of use. RAK Ceramics is also founding member of Emirates Green Building Council, which supports the development of sustainable buildings in UAE.

Background Information

RAK Ceramics

RAK Ceramics is one of the largest ceramics’ brands in the world. Specialising in ceramic and gres porcelain wall and floor tiles and sanitaryware we produce 110 million square metres of tiles and 5 million pieces of sanitaryware per year at our 16 state-of-the-art plants across the United Arab Emirates, India, Bangladesh and Iran.
Headquartered in the United Arab Emirates, we serve clients in more than 150 countries through our network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia. Across our global operations we employ approximately 15,000 staff from more than 40 nationalities.