Western Digital Corporation has further strengthened its relationship with its key channel partners in the Middle East by organising a visit for them to the company’s headquarters in California, United States. Western Digital is committed to maintaining strong relations with its partners as it recognises the role played by the channel partners in ensuring the company’s success in the Middle East region.
Senior representatives of Western Digital’s key channel partners in the region, including Aptec, Better Business and ART International, had a chance to visit the facilities of Western Digital and interact with the Vice President and other senior executives of the company at the WD headquarters. During their visit, Western Digital awarded a certificate of appreciation to the three partners for recording the highest sales in the last quarter and achieving a near 100 per cent sales target.
Hafeez Khawaja, Senior Regional Director of Middle East, Africa and South Asia, Western Digital, said: “The commendable performance of Western Digital in the Middle East over the years is largely due to the committed efforts of our valued partners across the region, who have ensured WD’s success through their high quality services and focused approach. We felt that our partners would be able to further enhance their level of services by exposing them to our operations and facilities. This gave them a first hand experience of our various processes and systems which enabled them to better understand the nuances of this industry.”
Rakesh Sapru, Components Product Manager (Hard Drives), Aptec, remarked: “This initiative from Western Digital goes a long way in cementing our business alliance with WD. Throughout our association with Western Digital, we have received their support and assistance in the constantly changing business environment. Our visit to the Western Digital headquarters in the United States has provided us with valuable insights to the global storage product markets.”
The distribution, sales and service infrastructure that Western Digital has developed in the Middle East region recenly, provides the management team the ability to reach a broad spectrum of customers directly. This infrastructure enables WD to deal quickly and efficiently with customer needs at a local level, giving it a competitive advantage in the market place.
“Western Digital's range of state-of-the-art, cost-effective storage products are today dominating markets around the world and we are proud to be the channel partners for a company of this stature,” Yasser Shaheen, PC and notebook division manager at ART International. “This gesture by WD to take us on a visit to their facilities in California marks a new level in our relationsip with the company. A highlight of our trip was our interaction with several senior managers of Western Digital, who shared their valuable experience with us.”
About Western Digital (WD):
WD, one of the storage industry’s pioneers and long-time leaders, provides products and services for people and organizations that collect, manage and use digital information. The company’s core business produces reliable, high-performance hard drives that keep users’ data close-at-hand and secure from loss.
WD was founded in 1970. The company’s storage products are marketed to leading systems manufacturers and selected resellers under the Western Digital and WD brand names. Visit the Investor section of the company’s Web site (www.westerndigital.com) to access a variety of financial and investor information.
