ALBAWABA- Daily TikTok uninstalls in the United States have surged 150% following the announcement that a U.S.-based consortium led by Oracle co-founder Larry Ellison will take control of TikTok’s American operations.
The spike reflects growing user concerns over privacy, ownership changes, and new platform policies, prompting many to delete the app or explore alternatives.
While overall daily active users remain relatively stable, analytics show a sharp increase in uninstall activity in the days after the takeover announcement, indicating strong user sentiment against the change.
One platform benefiting from TikTok users’ migration is UpScrolled, an emerging social network that combines features of Instagram and X while emphasizing transparency and creator-friendly policies.
The app has rapidly climbed app store rankings, signaling a shift in the short-form video landscape and reflecting broader trends in social media preferences as users seek perceived safer or more open platforms.
The surge in digital platform competition intersects with global concerns about online influence and information control. Israeli Prime Minister Benjamin Netanyahu recently highlighted the strategic importance of social media, noting that Israel must adopt a more assertive digital communication strategy to counter hostile narratives and effectively “win the information war.”
Netanyahu described social media as a critical tool in shaping public opinion, particularly amid regional conflicts and heightened criticism of Israeli policies.
The convergence of TikTok’s U.S. transition, the rise of alternatives like UpScrolled, and statements from leaders like Netanyahu illustrate how digital platforms have become central battlegrounds in both narrative competition and geopolitical messaging.
