tag heuer launches elegant formula 1 chronograph diamonds for modern woman - “The glamorous sports watch with cool, casual attitude” now has seriou

Published July 19th, 2008 - 06:36 GMT
Al Bawaba
Al Bawaba

To celebrate the inimitable strength and stunning beauty of women, TAG Heuer announced the Middle East launch of a sparkling array of new, ultra-glamorous and totally irresistible TAG Heuer timepieces for women.

Diamond-rich and supremely feminine, these new jewelry editions reflect the core values of TAG Heuer: prestige, elegance, and daring, cutting-edge design.

Self-confident and poised, seductive and determined, fashion-focused yet independent-minded, utterly feminine yet not shying away from masculine accessories, the glamorous TAG Heuer woman doesn’t follow trends, she sets them!

Take a journey into the captivating world of luxury and desire and discover what the TAG Heuer women are made of… Strength and Beauty more than ever!

TAG HEUER FORMULA 1 CHRONOGRAPH DIAMONDS

First launched in the 1980s, the TAG Heuer Formula 1 is the emblematic casual sports watch proudly worn by Formula 1 champions such as Lewis Hamilton or Kimi Räikkönen. In 2005, an innovative TAG Heuer Formula 1, specially designed for women and brilliantly studded with 120 diamonds on the bezel, became an instant hit among sports and glamour fashionistas around the world. To build upon this trend and push its unique fusion of sports and glamour to a new level of prestige, TAG Heuer is now introducing a glittering chronograph to the TAG Heuer Formula 1 Diamonds Collection – for women who want chic design and serious sports-inspired functionality.

A dazzling chronograph version of its bestselling predecessor, the TAG Heuer Formula 1 Chronograph Diamonds has a 37mm case size and 120 Wesselton diamonds (0.75 cts) on the polished, fixed stainless-steel bezel. With chronograph functions accurate to 1/10th of a second, it sports a fine polished and engraved steel case and a pink or white mother-of-pearl dial adorned with 11 Wesselton diamonds (0.081 cts).

Two sexy strap options are available: 3-row-alternate polished and fine-brushed steel bracelet with double-safety clasp and extension system or an ultra-satiny Nizza strap with folding clasp.

TAG Heuer, the leader in prestigious sports watches and chronographs since 1860, is one of the largest and fastest growing luxury Swiss watch Brands. The Swiss watchmaking legend draws upon its active engagement in the world of sports to create the most accurate measuring instruments and sports watches in the world.  TAG Heuer is currently the first watchmaker ever to master luxurious Chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second.  From the Olympic Games in the 1920s to its role as official timekeeper to within 1/10,000th of a second for the legendary Indy 500, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to  aim ever higher, as reflected in its partnerships with Team Vodafone McLaren Mercedes in Formula 1 and its two aces: Fernando Alonso, youngest ever and already two times Formula 1 world champion and Lewis Hamilton, GP2 world Champion in 2006. With two times Formula 1 world vice-champion and Scuderia Ferrari F1 driver Kimi Raïkkönen, with world number 1 golfer Tiger Woods and WTA star tennis player Maria Sharapova, with Nascar idol Jeff Gordon, Champcar three times world champion Sébastien Bourdais, promising talent Bruno Senna as well as Hollywood and Bollywood icons Brad Pitt, Uma Thurman, Pryanka Chopra and Shah Rukh Khan, TAG Heuer more than ever epitomizes Sport and Glamour.